| Alcohol Consumption on Gogglebox TV | Sep 09, 2024 | Carlton Dry/Draught | Carlton & United Breweries | Dismissed | Television | 4(a) - placement - media industry codes | |
| Jameson Irish Whiskey TV Advertising | Sep 06, 2024 | Jameson Irish Whiskey | Pernod Ricard Winemakers Pty Limited | Dismissed | Television | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| BWS Facebook Marketing | Aug 30, 2024 | BWS | Endeavour Group | Upheld - No Fault Breach | Digital | 4(b) - placement - available age restriction controls | |
| Jim Beam TV Advertising | Aug 29, 2024 | Jim Beam | Beam Suntory | Dismissed | Television | 3(a)(i) - Australian Alcohol Guidelines | |
| Heineken Subscription TV Marketing | Aug 25, 2024 | Heineken | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Television | 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour, 3(d) - safety | |
| River Road Liquor Social Media Marketing | Aug 20, 2024 | River Road Liquor | River Road Liquor | Upheld | Digital | 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Hard Rated Novelty Can | Aug 14, 2024 | Hard Rated | Carlton & United Breweries | Dismissed | Outdoor | 3(b)(i) - strong evident appeal to minors, 4(a) - placement - media industry codes | |
| Liquor Legends Text Marketing | Aug 12, 2024 | Liquor Legends | Liquor Legends | Upheld - No Fault Breach | Digital | 4(e) - placement - direct delivery of marketing | |
| Guinness Lift Advertising | Jul 29, 2024 | Guinness | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Outdoor | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Hahn Ultra TV Marketing During Sunrise | Jul 29, 2024 | Hahn Ultra | Lion – Beer, Spirits & Wine Pty Ltd | Upheld | Television | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Dan Murphy's & Hard Rated Outdoor Advertising | Jul 22, 2024 | Dan Murphy's and Hard Rated | Endeavour Group and CUB | Dismissed | Outdoor | 4(a) - placement - media industry codes | |
| BOX Alcoholic Juice Packaging | Jul 21, 2024 | BOX Alcoholic Juice | Moon Dog Brewing Pty Ltd | Dismissed | Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Dan Murphy's and Tooheys Outdoor Marketing | Jul 19, 2024 | Dan Murphy's and Tooheys | Endeavour Group and Lion | Dismissed | Outdoor | 4(a) - placement - media industry codes | |
| Diplomatico Rum - Advertising During Euro 2024 | Jul 18, 2024 | Diplomatico Rum | Brown-Forman Australia Pty Ltd | Dismissed | Television | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Four Points by Sheraton Social Media Advertising | Jul 18, 2024 | Four Points by Sheraton | Four Points by Sheraton | Upheld | Digital | 3(b)(ii) - depictions of minors | |
| St Johns Wine Social Media Advertising | Jul 15, 2024 | St Johns Wine | St Johns Wine | Upheld | | 3(b)(iii) - depictions of 18-24 year olds | |
| Tipsy Tea Packaging | Jul 15, 2024 | Tipsy Tea | Coastal Moon Distillery | Dismissed | Naming/packaging | 3(a)(i) - Australian Alcohol Guidelines, 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour, 3(a)(iv) - emphasising alcohol strength or intoxicating effect | |
| -196 Suntory Advertising on Bus | Jul 13, 2024 | -196 Suntory | Beam Suntory | Dismissed | Outdoor | 4(a) - placement - media industry codes | |
| Spirit Fingers - Packaging of Alcoholic Ice Blocks | Jul 10, 2024 | Spirit Fingers | Spirit Fingers | Upheld | Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Murrumbateman Winery Roadside Signage | Jul 08, 2024 | Murrumbateman Winery | Murrumbateman Winery | Upheld | Outdoor | 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Herbal Lore Liqueurs - Digital, Print and Outdoor Advertiser | Jul 03, 2024 | Terra Australis Distillery – Herbal Lore Liqueurs | Terra Australis Distillery – Herbal Lore Liqueurs | Upheld | Outdoor, Digital, Print | 3(a)(iv) - emphasising alcohol strength or intoxicating effect, 3(c)(i) - improved mood or environment, 3(c)(iv) - health benefit, needed to relax, helps overcome problems, 4(a) - placement - media industry codes | |
| Tooheys Outdoor Advertising at a Bus Shelter | Jul 01, 2024 | Lion Beer Australia | Tooheys New | Dismissed | Outdoor | 4(a) - placement - media industry codes | |
| Tocayo Cocktails Social Media Advertising | Jun 27, 2024 | Tocayo Cocktails | TOCAYO Pty Limited | Upheld | Digital | 3(a)(i) - Australian Alcohol Guidelines, 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour | |
| Belrose Hotel Social Media Marketing | Jun 18, 2024 | Strawberry Cloud Cocktail | Belrose Hotel | Upheld | Digital | 3(b)(i) - strong evident appeal to minors | |
| Tooheys During The News | Jun 12, 2024 | Tooheys | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Television | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Premix King Sign Outside Bottleshop | Jun 11, 2024 | Premix King - Golden Bay | Premix King - Golden Bay | Dismissed | Outdoor | 4(a) - placement - media industry codes | |
| Tooheys TV Advertising (Lego Masters) | Jun 07, 2024 | Tooheys | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Television | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Beam Suntory and Tradie Beer Kayo TV | May 30, 2024 | Beam Suntory and Tradie Beer | Beam Suntory and Tradie Brands | Dismissed | Television | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Tradie Beer TV Advertising | May 30, 2024 | Tradie Beer | Tradie Brands | Dismissed | Television | 3(c)(i) - improved mood or environment | |
| 4Pines Twitch.tv | May 27, 2024 | 4Pines | Carlton & United Breweries | Dismissed | Digital | 3(c)(ii) - personal success | |
| Gorae Soju Instagram | May 27, 2024 | Gorae Soju | Gorae Soju | Dismissed | Digital | 3(a)(i) - Australian Alcohol Guidelines | |
| Tooheys Placement on TV | May 21, 2024 | Tooheys | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Television | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Third Wave Café Email and Instagram Advertising | May 16, 2024 | Third Wave Café | Third Wave Café | Upheld | Digital | 3(a)(i) - Australian Alcohol Guidelines, 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour | |
| 24 ICE Packaging | May 15, 2024 | 24 ICE | Boozoom Pty Limited | Upheld | Naming/packaging | 3(b)(i) - strong evident appeal to minors, 3(d) - safety | |
| Beam Suntory and Archie Rose Distilling - Shopping Centre Sign | May 15, 2024 | Suntory -196 and Archie Rose Distilling | Beam Suntory and Archie Rose Distilling | Dismissed | | 4(a) - placement - media industry codes, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Brookvale Union Packaging | May 06, 2024 | Brookvale Union Vodka Lemon Lime & Bitters and Alcoholic Ginger Beer | Carlton & United Breweries | Dismissed | Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Future Brewing Packaging and Website | May 03, 2024 | Maxo Relaxo DDH Hazy Pale and All Juice DDH Hazy DIPA | Future Brewing | Upheld | Digital | 3(b)(i) - strong evident appeal to minors, 3(c)(i) - improved mood or environment, 3(c)(iv) - health benefit, needed to relax, helps overcome problems, 3(d) - safety | |
| Tradie Beer Instagram | May 03, 2024 | Tradie Beer | Tradie Brands | Dismissed | Digital | 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour, 3(d) - safety | |
| Dreaded Drop Vol 4 Australian Whisky Packaging | May 02, 2024 | Dreaded Drop Vol 4 Australian Whisky | Corowa Distilling Co | Upheld | Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Brain Smiles! Hazy Pale Ale Packaging | Apr 28, 2024 | Brain Smiles! Hazy Pale Ale | Behemoth Brewing Company Limited | Upheld | Naming/packaging | 3(b)(i) - strong evident appeal to minors, 3(c)(i) - improved mood or environment, 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Bucketty’s Brewing Co Instagram Marketing | Apr 20, 2024 | Bucketty’s Brewing Co | Bucketty’s Brewing Co | Upheld | Digital | 3(a)(iii) - challenge or dare to consume alcohol or portray refusal or choice of abstinence negatively, 3(c)(i) - improved mood or environment, 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Carlton Dry Sponsorship Assets | Apr 17, 2024 | Carlton Dry | Carlton & United Beverages | Dismissed | | | |
| Milky Lane Packaging and Digital Marketing | Apr 11, 2024 | Various | Milky Lane | Upheld | Digital, Naming/packaging | 3(b)(i) - strong evident appeal to minors, 4(b) - placement - available age restriction controls | |
| Drakes Supermarket Alcohol Alternatives | Apr 05, 2024 | Asahi or Peroni zero alcohol beers | Drakes Supermarket | Dismissed | Television | 3(b)(ii) - depictions of minors | |
| Little Ripples Wine | Apr 04, 2024 | Little Ripples Wine | Little Ripples Wine | Upheld | Digital | 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Cheeky Goat Co Website | Apr 01, 2024 | Boozy Boocha | Cheeky Goat Co | Upheld | Digital | 3(c)(iv) - health benefit, needed to relax, helps overcome problems, 4(b) - placement - available age restriction controls | |
| Purr Shot Social Media Marketing | Apr 01, 2024 | Purr Shot | Purr shot | Upheld | Digital | 3(a)(i) - Australian Alcohol Guidelines, 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour, 3(c)(i) - improved mood or environment | |
| Bower Hard Kombucha Instagram posts | Mar 26, 2024 | Bower Hard Kombucha | Bower Brewing | Upheld | Digital | 3(d) - safety | |
| Tradie Beer Instagram Post | Mar 22, 2024 | Tradie Beer | Tradie Brands | Upheld | Digital | 3(d) - safety | |
| Good Luck Seltzer Instagram Post | Mar 22, 2024 | Good Luck Seltzer | Good Luck Seltzer | Upheld | Digital | 3(a)(i) - Australian Alcohol Guidelines, 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour | |
| Robo Diner Website & Social media posts | Mar 16, 2024 | Robo Diner | Robo Diner | Upheld | Digital | 3(a)(i) - Australian Alcohol Guidelines | |
| DoorDash Influencer Instagram Post | Mar 13, 2024 | DoorDash | DoorDash | Upheld | Digital | 3(b)(ii) - depictions of minors | |
| Heist Vodka Instagram Marketing | Mar 11, 2024 | Heist Vodka | Heist Vodka | Upheld | Digital | 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour, 3(c)(ii) - personal success | |
| Gilligan's Cairns Facebook Posts | Mar 04, 2024 | Gilligan's Cairns | Gilligan's Cairns | Upheld | Digital | 3(d) - safety | |
| The Wine Group Telemarketing | Mar 04, 2024 | The Wine Group | The Wine Group | Upheld | Digital | 4(e) - placement - direct delivery of marketing | |
| Blackflag Brewing Instagram Marketing | Feb 28, 2024 | Beer | Blackflag Brewing | Upheld | Digital | 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour | |
| James Squire Television Advertisement | Feb 19, 2024 | James Squire | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Television | 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour, 3(d) - safety | |
| Suntory -196 Advertising during Gladiators | Feb 14, 2024 | Suntory -196 | Beam Suntory | Dismissed | Television | 4(a) - placement - media industry codes, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Carlton Dry Cinema Advertising | Feb 13, 2024 | Carlton Dry | Carlton & United Breweries | Dismissed | Cinema | 3(b)(i) - strong evident appeal to minors, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| The Glenlivet Outdoor Advertising | Feb 12, 2024 | The Glenlivet Scotch Whisky | Pernod Ricard Winemakers | Dismissed | Outdoor | 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour | |
| Hahn Beer TV Advertising | Feb 08, 2024 | Hahn Beer | Lion - Beer Spirits & Wine Pty Ltd | Dismissed | Television | 3(c)(ii) - personal success | |
| T-Sauce, Pickle Beer and Spicy Pickle Beer Packaging | Feb 08, 2024 | T-Sauce, Pickle Beer and Spicy Pickle Beer | Garage Project | Upheld | Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Squealing Pig Wine Digital TV Advertising | Feb 06, 2024 | Squealing Pig Wine | Treasury Wine Estate | Dismissed | Digital | 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience, 4(d) - placement - content primarily aimed at minors | |
| Gee Up Vodka Name | Jan 30, 2024 | Gee Up Vodka | 80Proof Australia Pty Limited | Dismissed | Naming/packaging | | |
| Cellarbrations TV Advertisement | Jan 29, 2024 | Cellarbrations | Australian Liquor Marketers Pty Ltd | Dismissed | Television | 3(b)(i) - strong evident appeal to minors | |
| Island Mist 'Guilt Free' Hard Seltzer Packaging and Digital Marketing | Jan 24, 2024 | Island Mist 'Guilt Free' Hard Seltzer | Island Mist | Upheld | Digital, Naming/packaging | 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Tooheys New YouTube Marketing | Jan 23, 2024 | Tooheys New | Lion - Beer Spirits & Wine Pty Ltd | Dismissed | Digital | 3(b)(i) - strong evident appeal to minors | |
| Hahn Ultra Low Carb Instagram Marketing | Jan 21, 2024 | Hahn Ultra Low Carb | Lion - Beer Spirits & Wine Pty Ltd | Dismissed | Digital | 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Grog Product Packaging and Website | Jan 15, 2024 | Grog Lemon Ice, Grog Peach and Grog Grape | Grog Drinks Pty Ltd | Upheld | Digital, Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Milky Lane Social Media Marketing | Jan 12, 2024 | Frosty Fruit Cocktails, Milky Bar Milo Espresso Martinis and Strawberries & Cream Shots | Milky Lane | Upheld | Digital | 3(b)(i) - strong evident appeal to minors | |
| Tradie Branded Children's Merchandise | Jan 09, 2024 | Tradie Beer | Tradie Brands | Dismissed | Brand extension | 3(b)(i) - strong evident appeal to minors | |
| Jim Beam Billboard at Bus Stop | Jan 08, 2024 | Jim Beam | Beam Suntory | Dismissed | Outdoor | 3(d) - safety | |
| Tradie Beer Social Media Marketing | Jan 02, 2024 | Tradie Beer | Tradie Brands | Upheld | Digital | 3(a)(i) - Australian Alcohol Guidelines, 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour | |
| Solo Soft Drink Instagram Advertising | Jan 02, 2024 | Solo | Carlton & United Breweries | Dismissed | Digital | 4(a) - placement - media industry codes | |
| -196 Double Lemon and Double Grape Billboard at Shopping Centre | Dec 30, 2023 | -196 Double Lemon and Double Grape | Beam Suntory | Dismissed | Outdoor | 3(b)(i) - strong evident appeal to minors, 4(a) - placement - media industry codes | |
| Tooheys New Outdoor Billboard | Dec 30, 2023 | Tooheys New | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Outdoor | | |
| 3 Ravens Brewery Building Signage and Lil' Juicy Outdoor Billboard Near School | Dec 30, 2023 | Lil' Juicy | 3 Ravens Brewery | Dismissed | | 4(a) - placement - media industry codes | |
| VodkaPRO Social Media Marketing | Dec 27, 2023 | VodkaPRO | VodkaPRO | Upheld | Digital | 3(c)(iv) - health benefit, needed to relax, helps overcome problems, 4(b) - placement - available age restriction controls | |
| Suntory -196 Television Advertising | Dec 13, 2023 | Suntory -196 | Beam Suntory | Dismissed | | | |
| Tradie Beer Social Media Marketing | Dec 12, 2023 | Tradie Beer | Tradie Brands | Dismissed | Digital | 3(c)(i) - improved mood or environment, 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| First Choice Liquor Advertising on Microsoft Edge News Feed | Dec 12, 2023 | First Choice Liquor | Coles Group | Upheld - No Fault Breach | Digital | 3(b)(iii) - depictions of 18-24 year olds | |
| Monkey Shoulder Whisky Bus Advertising | Dec 07, 2023 | Monkey Shoulder Whisky | William Grant & Sons | Dismissed | Outdoor | 3(b)(i) - strong evident appeal to minors, 4(a) - placement - media industry codes | |
| Hydro Homies Clean Vodka and Gin Packaging | Dec 01, 2023 | Hydro Homies Clean Vodka and Gin | Hydro Homies Pty Ltd | Dismissed | Naming/packaging | 3(c)(iv) - health benefit, needed to relax, helps overcome problems | |
| Various Billson's Packaging and Social Media Marketing | Nov 28, 2023 | Tangle Vodka, Twister Vodka, Cake Vodka and Lamington Vodka | Billson's | Upheld | Digital, Naming/packaging | 3(b)(i) - strong evident appeal to minors, 4(b) - placement - available age restriction controls, 4(c) - placement - 80% adult audience | |
| Hard Fizz Website | Nov 26, 2023 | Hard Fizz | Fizzy Mates Pty Limited | Upheld | Digital | | |
| Good Tides Seltzer Subscription TV Advertising | Nov 13, 2023 | Good Tides Seltzer | Carlton & United Breweries | Dismissed | Television | | |
| Ridgelander West Coast IPA Packaging | Nov 08, 2023 | Ridgelander West Coast IPA | Rocky Ridge Brewing Co | Upheld | Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Pulp Friction West Coast IPA and Golden D’rule Hazy IPA Packaging | Nov 08, 2023 | Pulp Friction West Coast IPA and Golden D’rule Hazy IPA | Welcome Swallow Brewery | Upheld | Naming/packaging | | |
| Hard Solo Packaging | Nov 08, 2023 | Hard Solo | Carlton & United Breweries | Upheld | Naming/packaging | | |
| Pepperjack Shiraz Cinema Advertising | Oct 30, 2023 | Pepperjack Shiraz | Treasury Wine Estates | Upheld - No Fault Breach | Cinema | 4(d) - placement - content primarily aimed at minors | |
| Billson's Point of Sale Display | Oct 25, 2023 | Billson's | Billson's | Dismissed | Point of sale | 3(b)(i) - strong evident appeal to minors | |
| Jack Daniels Television Commercial | Oct 23, 2023 | Jack Daniels | Brown-Forman Australia Pty Ltd | Dismissed | Television | | |
| Jim Beam Outdoor Advertisement | Oct 16, 2023 | Jim Beam | | Dismissed | Outdoor | 3(a)(i) - Australian Alcohol Guidelines, 3(c)(iii) - social occasion's success | |
| Tradie Beer Instagram Posts | Oct 16, 2023 | Tradie Beer | Tradie Brands | Upheld | Digital | 4(b) - placement - available age restriction controls | |
| Nil Desperandum LiSTNR App | Oct 04, 2023 | Nil Desperandum | CAVU Distilling Pty Ltd | Dismissed | Radio, Digital | | |
| Billson's Beer Packaging | Sep 29, 2023 | Billson's Beer | Billson's Beechworth | Dismissed | Naming/packaging | 3(b)(i) - strong evident appeal to minors | |
| Testalonga El Bandito I wish I was a Ninja Packaging | Sep 25, 2023 | Testalonga El Bandito I wish I was a Ninja | Andrew Guard Wine Imports | Upheld | Naming/packaging | | |
| Jim Beam Surftag Website | Sep 18, 2023 | Jim Beam | Beam Suntory | Dismissed | Digital | | |
| Good Tides Seltzer Subscription TV Marketing | Sep 06, 2023 | Good Tides Seltzer | Carlton & United Breweries | Dismissed | Television | | |
| The Empire Hotel TikTok Marketing | Sep 04, 2023 | The Empire Hotel | The Empire Hotel | Upheld | Digital | | |
| Tawny Grogmouth Instagram Marketing | Sep 03, 2023 | Tawny Grogmouth 3.0 | Bucketty's Brewing Co | Dismissed | Digital | 3(b)(i) - strong evident appeal to minors | |
| Peachy Drinks Instagram Marketing | Sep 03, 2023 | Peachy Ass | Peachy Drinks | Dismissed | Digital | 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour, 3(b)(i) - strong evident appeal to minors | |
| Jack Daniels YouTube Marketing | Aug 30, 2023 | Jack Daniels | Brown-Forman | Dismissed | Digital | | |
| Gilligan's Hotel & Resort Instagram Marketing | Aug 26, 2023 | Venue | Gilligan's Hotel & Resort | Upheld | Digital | | |
| Lucid Dream Rosé Instagram Marketing | Aug 21, 2023 | Lucid Dream Rosé | Watkins | Upheld | Digital | | |
| Tooheys New Television Advertising | Aug 11, 2023 | Tooheys New | Lion | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(ii) success, (c)(iii) celebration | |
| Better Beer Arvo Ale Instagram and TikTok Marketing | Aug 07, 2023 | Arvo Ale | Better Beer | Upheld | Digital | | |
| The Ville Casino & Resort Website | Aug 04, 2023 | The Ville Casino & Resort | The Ville Casino & Resort | Upheld | Digital | | |
| Tooheys New Outdoor Advertising | Aug 03, 2023 | Tooheys New | Lion | Dismissed | Outdoor | (d) safety | |
| BWS Marketing on YouTube and Twitch.tv | Jul 31, 2023 | BWS | Endeavour Group | Dismissed | Digital | (b)(iv) placement rules | |
| Cabin Fever Festival & Shelter Brewing Outdoor Advertising | Jul 24, 2023 | Cabin Fever Festival and Shelter Brewing Co | AHOY Management and Shelter Brewing Co | Dismissed | Outdoor | (b)(iv) placement rules | |
| The Concierge Club Telemarketing | Jul 18, 2023 | The Concierge Club | Wine Concierge Service Pty Ltd | Dismissed | | (b)(iv) placement rules | |
| Gilligan’s Hotel & Resort Digital Marketing | Jul 17, 2023 | Gilligan’s Hotel & Resort | Gilligan’s Hotel & Resort | Upheld | Digital | (d) safety | |
| Easy Seltzer Facebook Marketing | Jul 17, 2023 | Easy Seltzer | Easy Seltzer | Upheld | Digital | (c)(iv) therapeutic benefit | |
| Jimmy Brings Digital Marketing | Jul 13, 2023 | Jimmy Brings | Endeavour Group | Dismissed | Digital | (c)(i) mood or environment, (c)(ii) success | |
| Blackflag Brewing Social Media & GABS Website | Jun 28, 2023 | Barely Legal | Blackflag Brewing | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Easy Seltzer Packaging | Jun 28, 2023 | Easy Seltzer | Easy Seltzer | Upheld | Naming/packaging | (c)(iv) therapeutic benefit | |
| Billson's on Sunrise TV | Jun 23, 2023 | Creamy Soda Vodka | Billson's Beechworth | Dismissed | Television | (b)(iv) placement rules | |
| Jimmy Brings Instagram Marketing | Jun 19, 2023 | Jimmy Brings | Endeavour Group | Dismissed | Digital | (b)(ii) depictions of minors | |
| Sour Blueberry, Musk, Sour Scream and Candy Cane Vodka Packaging | Jun 08, 2023 | Sour Blueberry, Musk, Sour Scream and Candy Can Vodka | Billson's Beechworth | Upheld | | (b)(i) strong or evident appeal to minors | |
| Booze Mate Window Signage | Jun 08, 2023 | Booze Mate | Booze Mate | Upheld | | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(ii) success | |
| Cheeky Monkey Social Media Marketing | Jun 07, 2023 | Cheeky Monkey Brewing | Cheeky Monkey Brewing | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| Cellarbrations and The Bottle-O Bottle Shops - Free to Air TV | Jun 02, 2023 | Cellarbrations and The Bottle-O Bottle Shops | Australian Liquor Marketers Pty Ltd | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Tooheys New OOH Billboard at Shopping Centre | Jun 02, 2023 | Tooheys New | Lion – Beer, Spirits & Wine Pty Ltd | Dismissed | Outdoor | (b)(iv) placement rules | |
| Maker's Mark Whisky Free to Air TV | Jun 02, 2023 | Makers Mark Whisky | Beam Suntory | Dismissed | Television | (b)(iv) placement rules | |
| Gravity Seltzer Digital Marketing | Jun 01, 2023 | Gravity Seltzer | Gravity Seltzer | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(iv) therapeutic benefit, (d) safety | |
| Carlton Draught AFL Footy Tipping Competition | May 29, 2023 | Carlton Draught | Carlton & United Breweries | Dismissed | | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Better Beer Instagram Posts | May 24, 2023 | Better Beer | Better Beer | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(ii) depictions of minors | |
| Gee Up Vodka Packaging | May 20, 2023 | Cotton Candy, Raspberry and Grape Gee Up Vodka | 80Proof | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| GT Single Malt Whisky Packaging | May 18, 2023 | GT Single Malt Whisky | Craft Works Distillery | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors, (d) safety | |
| Smirnoff Advertising on Snapchat | May 09, 2023 | Smirnoff Seltzer Vodka Cocktails | Diageo | Dismissed | Digital | (b)(iv) placement rules | |
| Liquorland - Pedestrian.TV Marketing | May 05, 2023 | Liquorland | Coles | Dismissed | Digital | (b)(iv) placement rules | |
| Gilligan's Hotel Instagram Marketing | May 02, 2023 | Gilligan's Hotel & Resort | Gilligan's Hotel & Resort | Upheld | Digital | (d) safety | |
| Penfolds Digital TV Advertisement | Apr 28, 2023 | Penfolds | Treasury Wines Estate | Dismissed | Television | (b)(iv) placement rules | |
| Wet Pussy Shot and Sour Puss Social Media Marketing | Apr 27, 2023 | Wet Pussy Shot and Sour Puss | 80Proof | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (d) safety | |
| Gee Up Vodka Website & Social Media | Apr 23, 2023 | Gee Up Vodka | 80Proof Australia Pty Ltd | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules, (c)(iv) therapeutic benefit, (d) safety | |
| Vodka Cruiser YouTube and Instagram Marketing | Apr 18, 2023 | Vodka Cruiser | Carlton & United Breweries | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour, (c)(ii) success, (c)(iv) therapeutic benefit | |
| Canadian Club, James Squire, Bailey's, BWS - Billboard at Shopping Centre | Apr 12, 2023 | Canadian Club, James Squire, Bailey's, BWS | Beam Suntory, Lion, Diageo, Endeavour Group | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| The Glenlivet Outdoor Billboard at Bus Stop | Apr 09, 2023 | The Glenlivet Scotch Whisky | Pernod Ricard Winemakers | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Billson's Vodka Packaging | Mar 30, 2023 | Billson's Vodka | Billson's Beechworth | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| MSC Boxtails Instagram and Facebook Post | Mar 29, 2023 | MSC Boxtails | Basic Brands/ Mandatory Spirit Co | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| VB Big Green Button and Youtube Advertisement | Mar 20, 2023 | VB & Jimmy Brings | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| BWS Instagram Marketing | Mar 16, 2023 | BWS | Endeavour Group | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Brewery Duty Television Advertisement | Mar 09, 2023 | Brewery Duty | | Dismissed | Television, Digital | (b)(iv) placement rules | |
| Pure Blonde Alcohol Advertisement | Mar 08, 2023 | Pure Blonde | | Dismissed | Television | (b)(iv) placement rules | |
| Johnnie Walker Scotch Whisky Television Advertisements | Mar 08, 2023 | Johnnie Walker Scotch Whisky | | Dismissed | Television | (b)(i) strong or evident appeal to minors, (b)(iii) depictions of 18-24 year olds | |
| Hard Fizz Instagram Post | Feb 28, 2023 | Hard Fizz | Fizzy Mates Pty Ltd | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Thirsty Camel Radio Advertisement | Feb 21, 2023 | Thirsty Camel | | Dismissed | Radio | (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit | |
| Grey Goose Vodka Digital Television Advertisement | Feb 21, 2023 | Grey Goose Vodka | | Dismissed | Television, Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Pina Colada Sparkling Hard Seltzer Instagram Post | Feb 20, 2023 | Pina Colada Sparkling Hard Seltzer | Fizzy Mates Pty Ltd | Upheld | Digital | (c)(ii) success | |
| Bundaberg Alcoholic Ginger Beer Television Advertisement | Feb 18, 2023 | Bundaberg Alcoholic Ginger Beer | | Dismissed | Television | (b)(iv) placement rules | |
| Hahn & Uber Eats Digital Television Advertisements | Feb 13, 2023 | Hahn Beer & Uber Eats Alcohol Delivery | | Dismissed | Television, Digital | (b)(iv) placement rules | |
| Billson's Vodka Packaging | Feb 08, 2023 | Billson's Vodka | Billson's Beechworth | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| BWS Chalkboard Advertisement | Feb 01, 2023 | BWS | Endeavour Group Limited | Upheld | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Herbal Lore Liqueurs Print & Website Marketing | Feb 01, 2023 | Herbal Lore Liqueurs | Herbal Lore Liqueurs | Upheld | Digital, Print | (c)(iv) therapeutic benefit | |
| VB T-shirts | Jan 23, 2023 | VB | | Dismissed | Print | (b)(i) strong or evident appeal to minors, (d) safety | |
| XXXX Outdoor Advertisement | Jan 18, 2023 | XXXX | | Dismissed | Outdoor | (a)(iii) challenge or dare to consume alcohol, (c)(ii) success | |
| Wrest Point Hotel Casino Television Advertisement | Jan 11, 2023 | Wrest Point Hotel Casino | | Dismissed | Television | (d) safety | |
| Rum Nation Director's Batch and Collector's Edition Facebook & Instagram posts | Jan 09, 2023 | Rum Nation | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| VB Instagram Post | Jan 09, 2023 | VB | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| BWS on Uber Eats Website | Jan 04, 2023 | BWS | | Dismissed | Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| VB T-shirt | Jan 04, 2023 | VB | Carlton United Breweries | Upheld | Print | (b)(i) strong or evident appeal to minors | |
| Belvedere Vodka Outdoor Advertisement | Dec 23, 2022 | Belvedere Vodka | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(iii) challenge or dare to consume alcohol | |
| Bridge Road Brewers & Friends Craft Beer Christmas Countdown Advent Calendar | Dec 23, 2022 | Bridge Road Brewers & Friends Craft Beer Christmas Countdown Advent Calendar | | Dismissed | Naming/packaging | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, Packaging | |
| Travla Beer Packaging | Dec 21, 2022 | Travla Beer | | Dismissed | Naming/packaging | (d) safety | |
| Vodka Plus Facebook Post | Dec 21, 2022 | Vodka Plus | Vodka Plus | Upheld | Digital | (c)(iv) therapeutic benefit | |
| Wine Not The Brand Rosé Coloured Glasses Packaging | Dec 19, 2022 | Wine Not The Brand Rosé Coloured Glasses | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Thirsty Camel Radio Advertisement | Dec 19, 2022 | Thirsty Camel | | Dismissed | Radio | (c)(iv) therapeutic benefit | |
| Social Beast Pale Ale Instagram Post | Dec 18, 2022 | Social Beast Pale Ale | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Better Beer Instagram Video | Dec 17, 2022 | Better Beer | | Dismissed | Digital | (c)(ii) success, (d) safety | |
| Premier Estates Wines Prosecco Facebook Post | Dec 17, 2022 | Premier Estate Wines | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Tamburlaine Organic Wine & Gin Facebook Posts | Dec 16, 2022 | Tamburlaine Organic Wine & Gin | Tamburlaine Organic Wines | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| Smirnoff Seltzer & Johnnie Walker Digital Television Advertisements | Dec 16, 2022 | Johnnie Walker & Smirnoff Seltzer | | Dismissed | Television | (b)(iv) placement rules | |
| Archie Rose Single Malt Whiskey Advertisement on Qantas Inflight Entertainment | Dec 13, 2022 | Archie Rose | Archie Rose Distilling Co | Upheld | Digital | (b)(iv) placement rules | |
| Fireball Whisky Facebook Post | Dec 12, 2022 | Fireball Whisky | Southtrade International | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Sungazer Fruity Beer YouTube Advertisement | Dec 08, 2022 | Sungazer Fruity Beer | | Upheld - No Fault Breach | Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| South Ave Seltzer Instagram posts | Dec 06, 2022 | South Ave Seltzer | | Dismissed | Digital | (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Travla Beer Instagram Post | Dec 04, 2022 | Travla Beer | Travla Beer | Upheld | Digital | (d) safety | |
| Jimmy Brings Outdoor Advertisement | Nov 28, 2022 | Jimmy Brings | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Heartbreaker Bar Instagram Advertisements | Nov 25, 2022 | Heartbreaker Bar | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Smirnoff Seltzer Digital Television Advertisement | Nov 24, 2022 | Smirnoff Seltzer | | Dismissed | Television, Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Better Beer Instagram Post | Nov 07, 2022 | Better Beer | Better Beer | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(ii) success, (d) safety | |
| Kim Crawford Wines Newspaper Advertisement | Oct 28, 2022 | Kim Crawford Wines | | Dismissed | Print | (c)(ii) success | |
| Kim Crawford Wines Billboard | Oct 28, 2022 | Kim Crawford Wines | | Dismissed | Outdoor | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Better Beer Tik Tok Marketing | Oct 25, 2022 | Better Beer | | Dismissed | Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Uber Eats Alcohol Delivery Flyer | Oct 17, 2022 | Uber Eats | | Dismissed | Print | (b)(iv) placement rules | |
| Flashback Vodka Packaging | Oct 12, 2022 | Flashback Vodka various | Flashback Vodka | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Tawny Grogmouth Pale Ale Packaging | Oct 10, 2022 | Tawny Grogmouth Pale Ale | The Packaging was considered to have strong or evident appeal to minors | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| The Kraken Black Spiced Rum Digital Television Advertisement | Sep 29, 2022 | The Kraken Black Spiced Rum | Proximo | Upheld - No Fault Breach | Television, Digital | (b)(iv) placement rules | |
| MSC Boxtails Facebook & Instagram posts | Sep 28, 2022 | MSC Boxtails | Basic Brands & Co (Mandatory Spirit Co) | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Ned Whisky Television Advertisement | Sep 26, 2022 | Ned Whisky | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Violet Crumble Espresso Martini 2L Packaging | Sep 16, 2022 | Violet Crumble Espresso Martini | Feminaè Beverage Co | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| White Rabbit Chocolate Stout Packaging | Sep 16, 2022 | White Rabbit Chocolate Stout | Lion | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| The Manly Club on Gilbert Park Signage, Clothing & Instagram | Sep 07, 2022 | The Manly Club on Gilbert Park | | Dismissed | Outdoor, Digital | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Baxter Vodka Instagram Post | Aug 23, 2022 | Baxter Vodka | Thirsty Group | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(ii) success | |
| Milkrun Instagram Post | Aug 23, 2022 | Milkrun | MILKRUN AU Pty Ltd | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| Better Beer Instagram Post | Aug 23, 2022 | Better Beer | Better Beer | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Ritchies IGA + Liquor Singleton Facebook Posts | Aug 04, 2022 | Various | Ritchies IGA + Liquor | Upheld | Digital | (b)(iv) placement rules | |
| MSC Boxtails Fruit Tingle Cocktail 2L Packaging | Jul 26, 2022 | MSC Boxtails Fruit Tingle Cocktail | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| MSC Boxtails Alcoholic Cocktail 250ml Packaging | Jul 22, 2022 | MSC Boxtails 250ml Alcoholic Cocktails | Mandatory Spirit Co | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Mother's Milk Stout | Jul 05, 2022 | Mother's Milk Stout | Cronulla Beer Co | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors | |
| South St Seltzer Instagram Post | Jun 22, 2022 | South St Seltzer | South St Seltzer | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Henrietta Ale Packaging | Jun 09, 2022 | Henrietta Ale | Wildflower Brewing and Blending | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| UDL Outdoor Advertisement | May 30, 2022 | UDL | | Upheld - No Fault Breach | Outdoor | (b)(iv) placement rules | |
| Carlton Draught Youtube Advertisement | May 19, 2022 | Carlton Draught | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(iv) therapeutic benefit | |
| Instagram Post Tagged 40/20 Beer | May 17, 2022 | 40/20 Beer | 40/20 Beer | Upheld | Digital | (d) safety | |
| Crafter's Union Wine ad on Spotify & BWS ad on Youtube | May 03, 2022 | Crafters Union Wine & BWS | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Sex Machine Cider | Apr 21, 2022 | Sex Machine Cider | Funk Cider | Upheld | Outdoor, Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules, (c)(i) mood or environment, (c)(ii) success, Packaging | |
| Mind Ya Head Non-Alc XPA Outdoor Advertisement | Apr 04, 2022 | Mind Ya Head Non-Alc XPA | | Dismissed | Outdoor | (d) safety | |
| Johnnie Walker Television Advertisement | Mar 30, 2022 | Johnnie Walker | | Dismissed | Television | (b)(iv) placement rules | |
| The Good Life West Coast DIPA | Mar 15, 2022 | The Good Life West Coast DIPA | Banks Brewing | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Bundaberg Alcoholic Ginger Beer Television Advertisements | Mar 01, 2022 | Bundaberg Alcoholic Ginger Beer | | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| Coco-Ho Website Page | Feb 23, 2022 | Coco-Ho | | Dismissed | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect, (c)(ii) success | |
| Subtle Tea Packaging & Facebook Posts | Feb 22, 2022 | Subtle Tea | Casual Tea Pty Ltd | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit | |
| Basic Babe Instagram Post | Feb 14, 2022 | Basic Babe | Basic Babe | Upheld | Digital | (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Peroni & Corona Television Placement | Feb 11, 2022 | Peroni & Corona | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Juice Bar Triple Fruited Gose | Feb 04, 2022 | Juice Bar Triple Fruited Gose | Mr Banks Brewing | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Woodstock Bourbon & Cola Television Advertisement | Jan 27, 2022 | Woodstock Bourbon & Cola | | Dismissed | Television | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Hello Drinks Facebook & Instagram Posts | Jan 14, 2022 | Hello Drinks | Hello Drinks | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit, (d) safety | |
| Young Street Hotel Instagram Post | Jan 14, 2022 | Young Street Hotel | Young Street Hotel | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment | |
| Boozebud Outdoor Advertisement | Dec 23, 2021 | Boozebud | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| White Claw Television Advertisement | Dec 23, 2021 | White Claw | | Dismissed | Television | (b)(i) strong or evident appeal to minors, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Grey Goose Vodka Television Advertisement | Dec 21, 2021 | Grey Goose Vodka | | Dismissed | Television | (b)(iv) placement rules | |
| Better Beer Instagram Post | Dec 17, 2021 | Better Beer | Better Beer | Upheld | Digital | (c)(i) mood or environment, (d) safety | |
| Boozebud Television Advertisement | Dec 14, 2021 | Boozebud | | Dismissed | Television | (c)(i) mood or environment, (c)(iii) celebration | |
| Various Vodka Packaging and Retailer Facebook posts | Dec 14, 2021 | Magical Fairy Floss Unicorn Vodka, Bursting Bubblegum Vodka, Mystical Mango Magic Vodka | High Spirits Wholesale, Monacellars & O' Shea's Windsor Hotel | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Hard Fizz Instagram Post | Dec 14, 2021 | Hard Fizz | | Dismissed | Digital | (b)(iii) depictions of 18-24 year olds | |
| Hello Drinks Email Marketing | Dec 11, 2021 | Hello Drinks | Hello Drinks | Upheld | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| VB Facebook & Instagram Posts | Dec 11, 2021 | VB | | Dismissed | Digital | (d) safety | |
| Ampersand Extra Strength Packaging | Dec 11, 2021 | Ampersand Extra Strength | | Dismissed | Naming/packaging | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Methanol Moonshine Website & Marketing Collateral | Dec 09, 2021 | Methanol Moonshine | Methanol Moonshine | Upheld | Digital | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors | |
| DRNKS Email Marketing Communication | Dec 08, 2021 | DRNKS | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| XXXX Outdoor Advertisement | Dec 08, 2021 | XXXX | | Dismissed | Outdoor | (d) safety | |
| Wet Pussy Packaging | Dec 06, 2021 | Wet Pussy | 80 Proof Australia Pty Ltd | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (c)(ii) success | |
| Good Pair Days Email Marketing | Dec 06, 2021 | Good Pair Days Wine | Good Pair Days | Upheld | Digital | (c)(i) mood or environment | |
| Good Tides Hard Seltzer Packaging | Dec 04, 2021 | Good Tides Hard Seltzer | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Balter Beer Television Advertisement | Dec 04, 2021 | Balter Beer | | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| Undercover Fashion Police NEIPA | Nov 29, 2021 | Undercover Fashion Police NEIPA | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| 4 Pines Instagram & Facebook Post | Nov 22, 2021 | 4 Pines | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Big Shed Brewing Facebook Post | Nov 22, 2021 | Desi Driver & Venue | | Dismissed | Digital | (b)(i) strong or evident appeal to minors, (d) safety | |
| Nightplan & Red Eye Bar Instagram posts | Nov 22, 2021 | Red Eye Bar | Red Eye Bar | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules, (c)(i) mood or environment | |
| Hard Fizz Facebook & Instagram Advertisement | Nov 15, 2021 | Hard Fizz | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| The Bottle-O Television Advertisement | Nov 08, 2021 | The Bottle-O | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (c)(ii) success, (d) safety | |
| Gin Society Instagram Post | Nov 08, 2021 | Gin Society | Gin Society | Upheld | Digital | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Moon Dog Fizzer Facebook Post | Nov 08, 2021 | Moon Dog Fizzer | | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Fairy Cake Oat Cream IPA | Nov 05, 2021 | Fairy Cake Oat Cream IPA | Mr Banks Brewing | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Ginfinity Packaging | Nov 04, 2021 | Ginfinity | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| W Seltzer Instagram Post | Nov 02, 2021 | W Seltzer | Wayward Brewing | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Lockdown Essentials Pack Website and Facebook Posts | Nov 02, 2021 | Lockdown Essentials Pack | Sophisticated Cocktails Co | Upheld | | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Culture Kick Sour Ale Packaging | Nov 01, 2021 | Cherry Berry Choc Sundae, Pine Lime Creamsicle & Blueberry Pastry Sour Ale varieties | 10 Toes Brewery | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Peroni Television Advertisement | Nov 01, 2021 | Peroni | | Dismissed | Television | (b)(iv) placement rules | |
| Newy Distillery Television Advertisement | Oct 29, 2021 | Newy Distillery | | Dismissed | Television | (d) safety | |
| Abermain Hotel Facebook & Instagram posts | Oct 28, 2021 | Takeaway Cocktails | Abermain Hotel | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| Milky Lane Packaging, Website, Facebook & Instagram Posts | Oct 25, 2021 | Milky Lane | Milky Lane | Upheld | Digital, Naming/packaging | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| VB Television Advertisement | Oct 15, 2021 | VB | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Thirsty Camel Radio Advertisements | Oct 13, 2021 | Thirsty Camel | | Dismissed | Radio | (b)(i) strong or evident appeal to minors | |
| Your Mates Brewing Instagram Posts and Packaging | Oct 12, 2021 | Various | Your Mates Brewing | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (d) safety | |
| Smirnoff Vodka & Actual Vodka Seltzer Digital Television Advertisements | Oct 11, 2021 | Smirnoff Vodka & Actual Vodka Seltzer | | Dismissed | Television | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Lark Distilling Instagram Post | Oct 07, 2021 | Lark Distilling | | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Wine Not The Brand Instagram Posts | Oct 04, 2021 | Wine Not The Brand | Wine Not The Brand | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Basic Babe Instagram Posts | Oct 02, 2021 | Basic Babe | Basic Brands | Upheld | Digital | (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (d) safety | |
| Lord Gladstone Hotel Internet Advertisement | Sep 27, 2021 | Beer | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour | |
| Cocktail Porter Facebook Advertisement | Sep 24, 2021 | Cocktail Porter | Cocktail Porter | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(iv) therapeutic benefit | |
| 3 Ravens Brewery Facebook Advertisement | Sep 22, 2021 | 3 Ravens | 3 Ravens Brewery | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(iv) therapeutic benefit | |
| Dan Murphys Television and Facebook Advertisements | Sep 16, 2021 | Dan Murphys | | Dismissed | Television, Digital | (a)(ii) irresponsible or offensive behaviour, (b)(ii) depictions of minors | |
| VB Instagram Posts | Sep 15, 2021 | VB | Carlton & United Breweries | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(iii) depictions of 18-24 year olds, (d) safety | |
| Hard Fizz Facebook & Instagram posts | Sep 13, 2021 | Hard Fizz | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment, (c)(ii) success, (c)(iv) therapeutic benefit | |
| State of Light Wines Instagram Post | Sep 13, 2021 | State of Light Wines | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (d) safety | |
| Various brand Instagram & Facebook accounts | Sep 10, 2021 | Various | Balter Brewing Company, Beam Suntory, Carlton & United Breweries and CUB Premium Beverages, Casella Family Brands, Coca-Cola Europacific Partners Australia, Coopers Brewery, Drinkworks, Lion, Matilda Bay and Treasury Wine Estates | Upheld | Digital | (b)(iv) placement rules | |
| Bella Vista Hotel Facebook Post | Sep 07, 2021 | Disney themed cocktails | Bella Vista Hotel | Upheld | Digital | (b)(i) strong or evident appeal to minors | |
| 4 Pines Ben & Jerry's Chocolate Chip Cookie Dough Inspired Nitro Beer | Sep 06, 2021 | 4 Pines Ben & Jerry's Chocolate Chip Cookie Dough Inspired Nitro Beer | 4 Pines Brewing Co | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| VB Instagram Post | Aug 30, 2021 | VB | | Dismissed | Digital | (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Jack Daniel's Television Advertisement | Aug 30, 2021 | Jack Daniel's | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Fizzer Packaging & Facebook Post | Aug 25, 2021 | Fizzer | Moon Dog Brewing | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors | |
| 40/20 Beer Instagram and Website Posts | Aug 25, 2021 | 40/20 Beer | 40/20 Beer Company | Upheld | Digital | (b)(iii) depictions of 18-24 year olds | |
| Blackhearts & Sparrows Instagram Post | Aug 25, 2021 | Blackhearts & Sparrows | Blackhearts & Sparrows | Upheld | Digital | (b)(iv) placement rules | |
| Maker's Mark Television Advertisement | Aug 20, 2021 | Maker's Mark | | Dismissed | Television | (b)(iv) placement rules | |
| Capital Brewing Hang Loose Juice NEIPA Packaging & Facebook Post | Aug 19, 2021 | Hang Loose Juice NEIPA | Capital Brewing | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit | |
| Bigshot Instagram Post | Aug 18, 2021 | Bigshot Brewed Alcoholic Drink | Bigshot Drinks | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (d) safety | |
| VB Television Advertisement | Aug 12, 2021 | VB | | Dismissed | Television | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Lucky Bay Brewing Radio Advertisement | Aug 09, 2021 | Lucky Bay Brewing | | Dismissed | Radio | (c)(ii) success, (c)(iv) therapeutic benefit | |
| Gooné Wine Instagram Posts | Aug 09, 2021 | Gooné Wine | Gooné | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(iii) depictions of 18-24 year olds, (c)(i) mood or environment, (c)(ii) success | |
| Blackcurrant Pastille Sour Ale | Aug 09, 2021 | Blackcurrant Pastille Sour Ale | Currumbin Valley Brewing | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Heineken 0.0 Instagram Post | Jul 26, 2021 | Heineken 0.0 | | Dismissed | Digital | (d) safety | |
| Minus 196 Double Lemon Editorials | Jul 26, 2021 | Minus 196 Double Lemon | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Four Pillars Gin Outdoor Advertisement | Jul 21, 2021 | Four Pillars Bloody Shiraz Gin | Four Pillars Gin | Upheld | Outdoor | (a)(ii) irresponsible or offensive behaviour, (b)(iv) placement rules | |
| Poetic Justice Beverages Instagram Post | Jul 20, 2021 | Poetic Justice Beverages | Poetic Justice Beverages | Upheld | Digital | (c)(ii) success | |
| Grey Goose Vodka Influencer Instagram Posts | Jul 19, 2021 | Grey Goose Vodka | Bacardi Martini Australia Pty Ltd | Upheld | Digital | (b)(iv) placement rules | |
| Dormilona Hemp Semillon Website | Jul 19, 2021 | Hemp Semillon | Dormilona | Upheld | Digital | (c)(iv) therapeutic benefit | |
| Carlton Draught Product Placement | Jul 19, 2021 | Carlton Draught | | Dismissed | Television | (b)(iv) placement rules | |
| Bloke Instagram Post | Jul 14, 2021 | Bloke | Bloke in a Bar | Upheld | Digital | (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Burnley Brewing TikTok Account | Jul 10, 2021 | Burnley Brewing | | Dismissed | Digital | (b)(iv) placement rules | |
| Dan Murphy's & Kent Street Cellars Website | Jul 09, 2021 | Faxe Lager | | Dismissed | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Soursop and Indica Sour Ale Packaging & Website | Jul 05, 2021 | Soursop & Indica Sour Ale | One Drop Brewing | Upheld | Digital, Naming/packaging | (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment | |
| Hairyman Pop Ale Packaging & Facebook Post | Jul 03, 2021 | Hairyman Pop Ale | Go Esco Pty Ltd | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Tipple Electronic Direct Mail | Jul 02, 2021 | Tipple | Tipple Group Pty Ltd | Upheld | Digital | (c)(i) mood or environment | |
| UDL Packaging & Billboard | Jun 29, 2021 | UDL | | Dismissed | Outdoor, Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Sleep When You're Dead Black IPA Online Marketing | Jun 29, 2021 | Sleep When You're Dead Black IPA | | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Great Northern Facebook Post | Jun 29, 2021 | Great Northern | | Dismissed | Digital | (d) safety | |
| VB Television Advertisement | Jun 23, 2021 | VB | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Dan Murphys Outdoor Advertisement | Jun 21, 2021 | Dan Murphys | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Woolshed on Hindley Instagram Posts | Jun 21, 2021 | Woolshed on Hindley | Woolshed on Hindley | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment | |
| Ned Whisky Instagram Posts | Jun 18, 2021 | Ned Whisky | Top Shelf International Pty Ltd | Upheld | Digital | (b)(iii) depictions of 18-24 year olds, (c)(ii) success, (d) safety | |
| Cream Soda Sour Ale Packaging | Jun 16, 2021 | Cream Soda Sour Ale | Currumbin Valley Brewing | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Chartreuse Instagram Post | Jun 16, 2021 | Chartreuse | Spirit Platform | Dismissed | Digital | (b)(iii) depictions of 18-24 year olds | |
| Dan Murphy's Website | Jun 16, 2021 | Seltzer | | Dismissed | Digital | (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Bloke Lager Instagram Posts | Jun 15, 2021 | Bloke Lager | Bloke in a Bar | Upheld | Digital | (b)(iii) depictions of 18-24 year olds | |
| Retailer Website Advertisements for Stroh Rum | Jun 08, 2021 | Stroh Rum | | Dismissed | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Vodka Cruiser Spritz, BWS, Cellarbrations & Jack Daniels Digital Television Advertisements | Jun 08, 2021 | Vodka Cruiser Spritz, BWS, Cellarbrations & Jack Daniels | | Dismissed | Television, Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Liquoroo Radio Advertisement | Jun 07, 2021 | Liquoroo | | Dismissed | Radio | (b)(iv) placement rules | |
| Pants Off Gin Packaging | Jun 07, 2021 | Pants Off Gin | | Dismissed | Naming/packaging | (c)(ii) success | |
| The Cannabis Company Website | Jun 07, 2021 | Hemp Gin | The Cannabis Company | Upheld | Digital | (c)(iv) therapeutic benefit | |
| Blackflag Brewing Instagram Posts | Jun 04, 2021 | Blackflag beer brands | Blackflag Brewing | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (d) safety | |
| Basic Babe Tik Tok Posts | Jun 01, 2021 | Basic Babe | Basic Brands | Upheld | Digital | (b)(iv) placement rules | |
| DDH Stunner Packaging | May 31, 2021 | DDH Stunner | Packaging displaying two cans of beer being poured by a wrestler in victory is creating a direct association between the presence of alcohol and rapid consumption and the staged violence of the wrestling | Upheld | Naming/packaging | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Pacific Ale Instagram Post | May 31, 2021 | Pacific Ale | Stone & Wood | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour | |
| Monkey Shoulder Whisky Instagram Post | May 31, 2021 | Monkey Shoulder Whisky | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Heineken Television Advertisement | May 31, 2021 | Heineken | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Balter Brewing Instagram Post | May 27, 2021 | Balter Brewing Beer | Balter Brewing | Upheld | Digital | (d) safety | |
| Capital Brewing XPA Instagram Post | May 27, 2021 | Capital Brewing XPA | | Dismissed | Digital | (d) safety | |
| Baby Brain Ale Instagram Post | May 26, 2021 | Baby Brain Ale | | Dismissed | Digital | (b)(ii) depictions of minors | |
| Jimmy Brings Instagram Post | May 25, 2021 | Jimmy Brings | | Dismissed | Digital | (c)(i) mood or environment | |
| Cattleyard Brewing Instagram Post | May 24, 2021 | Cattleyard Pale Ale | Cattleyard Brewing Co | Upheld | Digital | (d) safety | |
| Devine Cellars Instagram Post | May 21, 2021 | Pirate Life Point Nine | DeVine Cellars | Upheld | Digital | (d) safety | |
| Woolshed on Hindley Instagram Post | May 20, 2021 | Woolshed on Hindley | Woolshed on Hindley | Upheld | Digital | (c)(i) mood or environment | |
| Bacchus Brewing Instagram Post | May 18, 2021 | Bacchus Brewing | | Dismissed | Digital | (c)(ii) success | |
| Jimmy Brings Instagram Posts | May 17, 2021 | Jimmy Brings | | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Gage Roads Brew Co Instagram Post | May 14, 2021 | Gage Roads | Gage Roads Brew Co | Upheld | Digital | (b)(iii) depictions of 18-24 year olds | |
| Dan Murphy's Website | May 13, 2021 | Dan Murphy's | | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Gose-ade Instagram Post | May 12, 2021 | Gose-ade | | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Newcastle Distilling Co Packaging | May 12, 2021 | Various | Newcastle Distilling Co | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Victoria Hotel Orange Radio Advertisement | May 10, 2021 | Victoria Hotel Orange | Victoria Hotel Orange | Upheld - No Fault Breach | Radio | (b)(iv) placement rules | |
| Brookvale Union Seltzer Television Advertisements | May 10, 2021 | Brookvale Union Seltzer | Asahi Beverages | Dismissed | Television | (c)(i) mood or environment | |
| Bloke In A Bar Instagram Posts | May 08, 2021 | Bloke Lager | Bloke In A Bar | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (b)(iii) depictions of 18-24 year olds, (d) safety | |
| Cattleyard Brewing Summer Red Instagram Post | May 06, 2021 | Summer Red | Cattleyard Brewing Co | Upheld | Digital | (d) safety | |
| Milo Imperial Brown Ale Instagram Post | May 06, 2021 | Milo Imperial Brown Ale | Brisbane Brewing Co | Upheld | Digital | (b)(i) strong or evident appeal to minors | |
| Colonial Brewing Instagram Posts | May 06, 2021 | Colonial Brewing beer | Colonial Brewing Co | Upheld | Digital | (d) safety | |
| Evening Glass Off DIPA Instagram Post | May 06, 2021 | Evening Glass Off DIPA | Swell Brewing Co | Upheld | Digital | (d) safety | |
| Unicorn Vodka Liqueur Packaging | May 05, 2021 | Unicorn Vodka Liqueur | Local Spirit Group | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| VB Instagram Post | May 05, 2021 | VB | | Dismissed | Digital | (d) safety | |
| Shot Bucket | Apr 28, 2021 | Shot Bucket | Drink Craft | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Fireball Whisky Instagram Advertisement | Apr 27, 2021 | Fireball Whisky | | Dismissed | Digital | (c)(ii) success | |
| James Squire, Furphy and Heineken Television Advertisements | Apr 26, 2021 | James Squire, Furphy & Heineken | | Dismissed | Television | (b)(iv) placement rules | |
| Basic Babe Instagram Advertisements | Apr 26, 2021 | Basic Babe | Basic Brands | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (d) safety | |
| BWS Outdoor Advertisement | Apr 21, 2021 | BWS | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Yuzu Koji Rice Lager Instagram Advertisement | Apr 17, 2021 | Yuzu Koji Rice Lager | Edge Brewing Project | Upheld | Digital | (d) safety | |
| The Little Guy Bar Instagram Advertisements | Apr 16, 2021 | The Little Guy Bar | The Little Guy Bar | Upheld | Digital | (c)(i) mood or environment, (c)(ii) success | |
| Riot Wine Instagram Advertisement | Apr 16, 2021 | Riot Wine | Asahi Beverages | Upheld | Digital | (d) safety | |
| Actual Vodka Seltzer Television Advertisement | Apr 13, 2021 | Actual Vodka Seltzer | | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| Beach Beer Bondi Instagram Advertisement | Apr 12, 2021 | Beach Beer Bondi | Bondi Brewing Co | Upheld | Digital | (d) safety | |
| Bacchus Family Wine Instagram Advertisement | Apr 12, 2021 | Bacchus Family Wine | Bacchus Family Wine | Upheld | Digital | (b)(ii) depictions of minors | |
| Trail Pale Ale Instagram Advertisement | Apr 09, 2021 | Trail Pale Ale | Capital Brewing | Upheld | Digital | (d) safety | |
| Thirsty Camel Radio Advertisement | Apr 08, 2021 | Thirsty Camel | | Dismissed | Radio | (b)(iv) placement rules | |
| Squealing Pig Wine Television Advertisement | Apr 08, 2021 | Squealing Pig Wine | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| NoSh Boozy Seltzer Instagram Advertisement | Apr 07, 2021 | NoSh Boozy Seltzer | Mighty Craft | Upheld | Digital | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors | |
| Great Northern Beer Outdoor Advertisement | Apr 06, 2021 | Great Northern Beer | | Dismissed | Outdoor | (d) safety | |
| Newy Distillery Product Packaging | Apr 06, 2021 | Newy Distillery Vodka & Gin | | Dismissed | Naming/packaging | | |
| Brewboys Crisp Ale Instagram Post | Apr 02, 2021 | Brewboys Crisp Ale | Brewboys Brewery & Tap Room | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Brightside Distilling Triple Botanical Spirit | Mar 30, 2021 | Triple Botanical Spirit | Brightside Distilling | Upheld | Digital | (c)(iv) therapeutic benefit | |
| James Squire Broken Shackles Lager and Heineken Digital Television Advertisements | Mar 16, 2021 | James Squire & Heineken | Lion | Upheld - No Fault Breach | Television | (b)(iv) placement rules | |
| Vacay Alcoholic Seltzer Instagram Posts | Mar 03, 2021 | Vacay Alcoholic Seltzer | Vacay Seltzer Pty Ltd | Upheld | Digital | (d) safety | |
| Delvi Alcoholic Seltzer Instagram Post and Pool Float | Feb 25, 2021 | Delvi Alcoholic Seltzer | True East Beverages | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Sierra Nevada Pale Ale | Feb 25, 2021 | Sierra Nevada Pale Ale | | Dismissed | Television | (d) safety | |
| Daily Lager Instagram Post | Feb 22, 2021 | Daily Lager | Romsey Brewing Co | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| The Star Outdoor Advertisement | Feb 15, 2021 | The Star | | Dismissed | Outdoor | (a)(ii) irresponsible or offensive behaviour | |
| Boozeit Instagram Advertisement | Feb 15, 2021 | Boozeit | Boozeit | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (c)(iv) therapeutic benefit | |
| Stella Artois & Carlton Zero Digital Television Advertisements | Feb 12, 2021 | Stella Artois & Carlton Zero | | Dismissed | Television, Digital | (b)(iv) placement rules | |
| Schnithouse Hilton Menu Item | Feb 11, 2021 | Schnithouse Hilton Menu | | Dismissed | Point of sale | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(iii) challenge or dare to consume alcohol, (b)(iv) placement rules | |
| Vacay Seltzer Instagram Posts | Feb 09, 2021 | Vacay Alcoholic Seltzer | Vacay Seltzer Pty Ltd | Upheld | Digital | (d) safety | |
| Get Wines Direct Digital Banner Advertisement | Feb 03, 2021 | Get Wines Direct | | Dismissed | Digital | (b)(iv) placement rules | |
| Jimmy Brings, Carlton Dry, Great Northern & Thirsty Camel Television Advertisements | Feb 01, 2021 | Jimmy Brings, Carlton Dry, Great Northern & Thirsty Camel | | Dismissed | Television | (b)(iv) placement rules | |
| Byron Bay Lager Television Advertisement | Jan 27, 2021 | Byron Bay Lager | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Cheeky Monkey Packaging | Jan 21, 2021 | Cheeky Monkey | Cheeky Monkey Brewing Co | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Vodka Cruiser Outdoor Advertisement | Jan 21, 2021 | Vodka Cruiser | CUB Premium Beverages | Upheld | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Liquorland Reusable Plastic Bag | Jan 21, 2021 | Liquorland | | Dismissed | Print | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(iv) placement rules, (c)(i) mood or environment, (c)(ii) success, (c)(iv) therapeutic benefit | |
| Carlton Zero YouTube Advertisement | Jan 14, 2021 | Carlton Zero | | Dismissed | Digital | (d) safety | |
| XXXX Gold In-Stadium & Television Marketing | Jan 14, 2021 | XXXX | | Dismissed | Television, Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Newy Distillery Gin Bauble Packaging | Jan 14, 2021 | Newy Distillery Gin Baubles | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Corona Outdoor Advertisement | Jan 12, 2021 | Corona | | Dismissed | Outdoor | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Baileys Gift Pack | Jan 08, 2021 | Baileys Gift Pack | Diageo | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Two Pairs Wines Instagram Post | Jan 07, 2021 | Two Pairs Wines | Two Pairs Wines | Upheld | Digital | (b)(ii) depictions of minors, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Hard Fizz Instagram Posts | Jan 06, 2021 | Hard Fizz | Fizzy Mates Pty Ltd | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (d) safety | |
| The Bottle-O Television Advertisement | Dec 29, 2020 | The Bottle-O | The Bottle-O | Dismissed | Television, Digital | (a)(ii) irresponsible or offensive behaviour, (c)(iv) therapeutic benefit | |
| Bacardi Rum Outdoor Advertisements | Dec 29, 2020 | Bacardi Rum | Bacardi-Martini Australia Pty Ltd | Upheld - No Fault Breach | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (b)(iv) placement rules, (c)(ii) success | |
| XXXX Digital Radio Advertisement | Dec 24, 2020 | XXXX | | Upheld - No Fault Breach | Radio, Digital | (b)(iv) placement rules | |
| VB x Volley Brand Extension | Dec 21, 2020 | Victoria Bitter (VB) | Carlton & United Breweries | Upheld | Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Pirate Life IIIIPA Facebook Post | Dec 17, 2020 | Pirate Life IIIIPA | Pirate Life | Upheld | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| The Glenlivet Scotch Whisky Digital Television Advertisement | Dec 11, 2020 | The Glenlivet Scotch Whisky | Pernod Ricard Australia | Upheld - No Fault Breach | Digital | (b)(iv) placement rules | |
| Mountain Culture Beer Facebook Post & Window Display | Dec 11, 2020 | Mountain Culture Beer | Mountain Culture Beer Co / Union Hotel Newtown | Upheld | Outdoor, Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Hard Fizz Instagram Posts | Dec 07, 2020 | Hard Fizz | Fizzy Mates Pty Ltd | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (b)(iv) placement rules, (c)(ii) success, (d) safety | |
| BAIE Wines Facebook Post | Dec 02, 2020 | BAIE Wines | BAIE Wines | Upheld | Digital | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Carlton Dry and Wolf Blass Television advertisements | Dec 01, 2020 | Carlton Dry & Wolf Blass | | Dismissed | Television | (b)(iv) placement rules | |
| Jack Daniels Television Advertisement | Nov 30, 2020 | Jack Daniels | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Dan Murphys, Jim Beam & Squires Television Advertisements | Nov 26, 2020 | Dan Murpjys, Jim Beam & Squires | | Dismissed | Television | (b)(iv) placement rules | |
| Little Ripples Wine Facebook Advertisement | Nov 26, 2020 | Little Ripples Wine | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour, (b)(ii) depictions of minors | |
| Capital Brewing Radio Advertisement | Nov 26, 2020 | Capital Brewing | | Dismissed | Radio | (a)(ii) irresponsible or offensive behaviour, (b)(ii) depictions of minors | |
| Victoria Bitter Television Advertisement | Nov 24, 2020 | Victoria Bitter | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Cellarbrations Television Advertisement | Nov 17, 2020 | Cellarbrations | | Dismissed | Television | (b)(iv) placement rules | |
| Jack Daniels Television Advertisement | Nov 16, 2020 | Jack Daniels | | Dismissed | Television | (b)(iv) placement rules | |
| Jimmy Brings Television Advertisement | Nov 10, 2020 | Jimmy Brings | | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| Kingpin Bowling Alley Point of Sale Advertisements | Nov 10, 2020 | Various | | Dismissed | Point of sale | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Saintly Hard Seltzer Instagram Post | Nov 06, 2020 | Saintly Hard Seltzer | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(ii) success, (c)(iii) celebration | |
| Juicy Juicy Grapefruit Boozy Seltzer Packaging and Instagram Post | Nov 03, 2020 | Juicy Juicy Grapefruit Boozy Seltzer | | Dismissed | Digital, Naming/packaging | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Quincy Seltzer Instagram Post | Oct 16, 2020 | Quincy Seltzer | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour | |
| Matso's Outdoor Advertisement | Oct 02, 2020 | Matso's | Matso's Brewery | Upheld | Outdoor | (b)(i) strong or evident appeal to minors | |
| Vodka Soda & / Gin Soda & Outdoor Advertisement | Oct 02, 2020 | Vodka Soda &/Gin Soda & | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors | |
| Pirate Life Product Placement | Sep 30, 2020 | Pirate Life | | Dismissed | Digital | (d) safety | |
| Moo Brew Instagram Post | Sep 29, 2020 | Moo Brew | Moo Brew Brewery | Upheld | Digital | (c)(i) mood or environment | |
| VB Fragrance Outdoor and Point of Sale | Sep 28, 2020 | VB | | Dismissed | Outdoor, Point of sale | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iv) placement rules | |
| Bloke In A Bar Instagram Post | Sep 28, 2020 | Bloke In A Bar beer | Bloke In A Bar | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Dan Murphys Television Advertisements | Sep 23, 2020 | Dan Murphys | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (b)(iv) placement rules, (c)(ii) success | |
| VB Instagram Advertisement | Sep 15, 2020 | VB | Carlton & United Breweries | Upheld | Digital | (d) safety | |
| VB Instagram Advertisement | Sep 14, 2020 | VB | | Dismissed | Digital | (b)(iii) depictions of 18-24 year olds | |
| Byron Bay Premium Lager Television Advertisement | Sep 02, 2020 | Byron Bay Premium Lager | | Dismissed | Television | (d) safety | |
| Aurora & Fairy Floss Vodka Packaging | Aug 31, 2020 | Aurora Vodka & Fairy Floss Vodka | Newy Distillery | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Currumbin Valley Brewing Breakfast Juice Packaging | Aug 25, 2020 | Currumbin Valley Brewing Breakfast Juice | Currumbin Valley Brewing | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Pirate Life Frontside Ale Product Placement | Aug 17, 2020 | Pirate Life Frontside Ale | Pirate Life Brewing | Upheld | Digital | (d) safety | |
| Fireball Whisky Facebook Advertisement | Aug 13, 2020 | Fireball Whisky | Southtrade International | Upheld | Digital | | |
| Juicebox IPA Packaging | Aug 11, 2020 | Juicebox IPA | Land & Sea Brewery | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Brookvale Union Boozy Grapefruit Seltzer Packaging | Aug 10, 2020 | Brookvale Union Boozy Grapefruit Seltzer | | Dismissed | Naming/packaging | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Pirate Life Apple & Guava Packaging | Aug 06, 2020 | Pirate Life Apple & Guava | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Hawkers Pale Ale Instagram Advertisement | Aug 04, 2020 | Hawkers Pale Ale | | Dismissed | Digital | (d) safety | |
| Heineken 0.0 Television Advertisement | Aug 03, 2020 | Heineken 0.0 | Lion - Beer, Wine & Spirits | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| SubRosa Wine Packaging | Jul 30, 2020 | SubRosa Wine | | Dismissed | Naming/packaging | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (d) safety | |
| BWS Print Advertisement | Jul 29, 2020 | BWS | | Dismissed | Print | (b)(i) strong or evident appeal to minors | |
| Canadian Club Television Advertisements | Jul 28, 2020 | Canadian Club | | Dismissed | Television | (b)(iv) placement rules | |
| Village Bicycle Instagram Advertisement | Jul 28, 2020 | Village Bicycle Noosa | | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Howler Choc Milk Stout | Jul 27, 2020 | Howler Choc Milk Stout | Howler Brewing | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Fireball Whisky Product Placement | Jul 23, 2020 | Fireball Whisky | Southtrade International | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Bounty Hunter Packaging | Jul 21, 2020 | Bounty Hunter | Dainton Brewery | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Bundaberg, Tanqueray, JW & Captain Morgan Television Advertisements | Jul 20, 2020 | Bundaberg Rum, Tanqueray Gin, Johnnie Walker & Captain Morgan's Rum | | Dismissed | Television | (b)(iv) placement rules | |
| Bundaberg Rum & Captain Morgan's Rum Television Advertisements | Jul 15, 2020 | Bundaberg Rum & Captain Morgan's Rum | | Dismissed | Television | (b)(iv) placement rules | |
| My 9 to 5 Medicine Wine Packaging | Jul 14, 2020 | My 9 to 5 Medicine Wine | Chaos Wines | Upheld | Naming/packaging | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Fireball Whisky Facebook Advertisement | Jul 13, 2020 | Fireball Whisky | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Colonial Brewing Co Instagram Advertisements | Jul 08, 2020 | Small & Sour | Colonial Brewing Co | Upheld | Digital | (d) safety | |
| BWS Website & Facebook Advertisement | Jul 02, 2020 | BWS | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(iv) therapeutic benefit | |
| Boston Brewing Instagram Advertisement | Jul 02, 2020 | Boston Brewing | Boston Brewing Co | Upheld | Digital | (b)(ii) depictions of minors | |
| Bloke In A Bar Instagram Advertisement | Jul 01, 2020 | Bloke In A Bar | | Dismissed | Digital | (b)(ii) depictions of minors | |
| Fireball Whisky Facebook Advertisement | Jul 01, 2020 | Fireball Whisky | Southtrade International | Upheld | Digital | (d) safety | |
| Shifty Lizard Packaging & Instagram Advertisement | Jun 27, 2020 | Seshn Ale & Mid Haze Pale | Shifty Lizard Brewing Co | Upheld | Digital, Naming/packaging | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Impression Gin Instagram, Website and Public Relations Marketing | Jun 27, 2020 | Impression Gin | Impression Gin | Upheld | Digital | (c)(iv) therapeutic benefit | |
| Winghaus by Bavarian Outdoor Advertisement | Jun 22, 2020 | Winghaus by Bavarian | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Quickie Sauvignon Blanc Packaging | Jun 16, 2020 | Quickie Sauvignon Blanc | | Dismissed | Naming/packaging | (a)(ii) irresponsible or offensive behaviour, (c)(ii) success | |
| Bundaberg Rum Television Advertisement | Jun 13, 2020 | Bundaberg Rum | | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| Gordons, Baileys & Johnnie Walker Digital Television Advertisement | Jun 09, 2020 | Gordons, Baileys & Johnnie Walker | | Dismissed | Television | (b)(iv) placement rules | |
| Fireball Whisky Instagram Advertisements | Jun 09, 2020 | Fireball Whisky | Southtrade International | Upheld | Digital | (d) safety | |
| Travelling Vineyard Australia Instagram Advertisement | Jun 03, 2020 | Travelling Vineyard Australia | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Magnum + Queens Instagram Advertisement | Jun 03, 2020 | Magnum + Queens | Magnum + Queens | Upheld | Digital | (b)(iv) placement rules, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Jimmy Brings Television Advertisement | Jun 03, 2020 | Jimmy Brings | | Dismissed | Television | (d) safety | |
| Hugh Hamilton Wines Instagram Advertisement | Jun 02, 2020 | Hugh Hamilton Wines | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Millon Wines Instagram Advertisement | May 28, 2020 | Millon Wines | Millon Wines | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment | |
| Boston Brewing Peach Lemonade Packaging & Instagram Post | May 27, 2020 | Peach Lemonade | Boston Brewing Co | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Boozebud Instagram Advertisement | May 25, 2020 | Boozebud | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Elbourne Wines Instagram Advertisement | May 19, 2020 | Elbourne Wines | Elbourne Wines | Upheld | Digital | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Unico Zelo Instagram & Facebook Advertisement | May 19, 2020 | Unico Zelo | Unico Zelo | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment | |
| Pirate Life Kiwifruit & Cherry Sour Ale Website Advertisement | May 18, 2020 | Pirate Life Kiwifruit & Cherry Sour Ale | | Dismissed | Digital | (c)(iv) therapeutic benefit | |
| Wild Turkey Digital Television Advertisement | May 18, 2020 | Wild Turkey | | Dismissed | Television, Digital | (b)(iv) placement rules | |
| Vinomofo Instagram Advertisement | May 18, 2020 | Vinomofo | Vinomofo | Upheld | Digital | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Verwood Estate Wines Facebook Advertisement | May 12, 2020 | Verwood Estate Wines | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Windsor Hotel Bottleshop Outdoor Advertisement | May 12, 2020 | Windsor Hotel Bottleshop | Windsor Hotel Bottleshop | Upheld | Outdoor | (c)(i) mood or environment, (c)(ii) success, (c)(iv) therapeutic benefit | |
| Pure Scot Instagram Advertisement | May 11, 2020 | Pure Scot | | Dismissed | Digital | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Latitude 34 Wine Company Digital Advertisement | Apr 29, 2020 | Latitude 34 Wine Company | Latitude 34 Wine Company | Upheld | Digital | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Impression Gin Website & Instagram Advertisements | Apr 27, 2020 | Impression Gin | Impression Gin | Upheld | Digital | (c)(iv) therapeutic benefit | |
| Grill'd Digital and Outdoor Advertisements | Apr 21, 2020 | Grill'd | Grill'd | Upheld | Outdoor, Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Thirsty Camel WA Facebook Advertisement | Apr 14, 2020 | Thirsty Camel WA | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour, (c)(iv) therapeutic benefit | |
| Thirsty Camel WA Facebook Advertisement | Apr 06, 2020 | Thirsty Camel WA | Thirsty Camel WA | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(iv) placement rules | |
| BWS Outdoor Advertisement | Mar 30, 2020 | BWS | Endeavour Drinks Group | Upheld | Outdoor | (a)(ii) irresponsible or offensive behaviour, (b)(iv) placement rules, (c)(iv) therapeutic benefit | |
| BWS Digital Advertisement | Mar 25, 2020 | BWS | Endeavour Drinks Group | Upheld | Digital | (b)(iv) placement rules, (d) safety | |
| Pirate Life Instagram Advertisement | Mar 25, 2020 | Pirate Life | | Dismissed | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| James Squire 150 Lashes | Mar 25, 2020 | James Squire 150 Lashes | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Lust Liquor Facebook Advertisements | Mar 12, 2020 | Lust Liquor | Lust Liquor | Upheld | Digital | (b)(iii) depictions of 18-24 year olds, (c)(iv) therapeutic benefit, (d) safety | |
| Booze Brothers Digital Advertisement | Mar 12, 2020 | Booze Brothers | The Saturno Group | Upheld | Digital | (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Vodka Cruiser Outdoor Advertisement | Mar 10, 2020 | Vodka Cruiser | Asahi Premium Beverages | Upheld | Outdoor | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| The Myrcene Hemp Gin Website | Mar 04, 2020 | Myrcene Hemp Gin | Cannabis Co | Upheld | Digital | (c)(iv) therapeutic benefit | |
| Cocktails Nightclub Email Marketing | Mar 04, 2020 | Cocktails Nightclub | Cocktails Nighclub | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Vodka Cruiser Instagram Marketing | Mar 04, 2020 | Vodka Cruiser | | Dismissed | Digital | (b)(iv) placement rules | |
| Cheeky Monkey Brewery Instagram Advertisements | Feb 25, 2020 | Cheeky Monkey beer | Cheeky Monkey Brewery | Upheld | Digital | (d) safety | |
| ALDI Stores Print Catalogue | Feb 17, 2020 | ALDI Stores | | Dismissed | Print | (a)(ii) irresponsible or offensive behaviour, (c)(ii) success | |
| Mother's Milk Gin Name, Packaging & Website | Feb 17, 2020 | Mother's Milk Gin | Mother's Milk Gin | Upheld | Digital, Naming/packaging | (a)(ii) irresponsible or offensive behaviour, (b)(iv) placement rules | |
| Dan Murphy's Digital Catalogue | Feb 17, 2020 | Dan Murphys | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| XXXX Gold Television Advertisement & Product Placement | Jan 30, 2020 | XXXX Gold | | Dismissed | Television | (b)(iv) placement rules, (c)(ii) success | |
| 4 Pines / Welcome to Brunswick Facebook Advertisement | Jan 28, 2020 | 4 Pines / Welcome to Brunswick | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment | |
| Furphy, Matsos & Single Fin Outdoor Advertisements | Jan 21, 2020 | Furphy, Matsos & Single Fin | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Feral Brewing Imperial Biggie Packaging, Website & Facebook Advertisements | Jan 13, 2020 | Imperial Biggie | Feral Brewing | Upheld | Digital, Naming/packaging | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Asahi & Chivas Regal Cinema Placement | Jan 13, 2020 | Asahi & Chivas Regal | | Dismissed | Cinema | (b)(iv) placement rules | |
| Canadian Club Television Advertisement | Jan 09, 2020 | Canadian Club | | Dismissed | Television | (b)(iv) placement rules | |
| Woolshed on Hindley Facebook Advertisement | Jan 07, 2020 | Woolshed on Hindley | Woolshed on Hindley | Upheld | Digital | (b)(ii) depictions of minors, (c)(i) mood or environment | |
| Pirate Life Instagram Advertisements | Jan 02, 2020 | Pirate Life | Carlton & United Breweries | Upheld | Digital | (b)(iii) depictions of 18-24 year olds, (d) safety | |
| Pirate Life Social Lube Product Name, Packaging and Instagram Advertisement | Jan 02, 2020 | Pirate Life Social Lube | Carlton & United Breweries | Upheld | Digital, Naming/packaging | (c)(i) mood or environment, (c)(ii) success, Packaging | |
| BrewDog Digital Advertisement | Dec 30, 2019 | BrewDog | | Dismissed | Digital | (d) safety | |
| Poptails Packaging | Dec 24, 2019 | Poptails | Honey and Cream Desserts | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors, Packaging | |
| Pirate Life Iced Coffee Milkshake Packaging & Instagram Advertisement | Dec 23, 2019 | Pirate Life Iced Coffee Milkshake | Carlton & United Breweries | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors | |
| BigShots Outdoor Advertisement | Dec 21, 2019 | BigShots | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| BrewDog Digital Advertisements | Dec 20, 2019 | BrewDog | | Dismissed | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Bundaberg Rum Brand Extension | Dec 20, 2019 | Bundaberg Rum | | Dismissed | Print | (b)(i) strong or evident appeal to minors | |
| Woolshed on Hindley Facebook Advertisement | Dec 12, 2019 | Woolshed on Hindley | Woolshed on Hindley | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Jim Beam Outdoor Advertisement | Dec 12, 2019 | Jim Beam | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Pirate Life Instagram Advertisement | Dec 09, 2019 | Pirate Life | Carlton & United Breweries | Upheld | Digital | (d) safety | |
| Feral Brewing Packaging, Website & Instagram Advertisements | Dec 06, 2019 | Feral Brewing | Coca Cola Amatil | Upheld | Digital, Naming/packaging | (a)(iv) emphasising alcohol strength or intoxicating effect, (b)(i) strong or evident appeal to minors, (c)(ii) success | |
| Capital Brewing Instagram Advertisement | Dec 05, 2019 | Capital Brewing | Capital Brewing | Upheld | Digital | (d) safety | |
| Pirate Life Instagram Advertisements | Nov 28, 2019 | Pirate Life | Carlton & United Breweries | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(iii) depictions of 18-24 year olds | |
| Tipple Outdoor Advertisement | Nov 27, 2019 | Tipple | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| BWS Mobile Outdoor Advertisement | Nov 25, 2019 | BWS | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Pirate Life Instagram Advertisement | Nov 25, 2019 | Pirate Life | Carlton & United Breweries | Upheld | Digital | (d) safety | |
| Pirate Life Digital Marketing | Nov 23, 2019 | Pirate Life | Carlton & United Breweries | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Brewdog Instagram Advertisements | Nov 19, 2019 | Brewdog | | Upheld | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect, (c)(i) mood or environment | |
| Pirate Life Digital Marketing | Nov 14, 2019 | Pirate Life | Carlton & United Breweries | Upheld | Digital | (b)(i) strong or evident appeal to minors, (d) safety | |
| Bundaberg Rum Brand Extension | Nov 11, 2019 | Bundaberg Rum | | Dismissed | Print | (b)(i) strong or evident appeal to minors | |
| Kellogs Cornflakes Nitro Milkshake IPA | Nov 08, 2019 | Kellogs Cornflakes Nitro Milkshake IPA | One Drop Brewing Company | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Jacobs Creek In Flight Entertainment | Nov 06, 2019 | Jacobs Creek | | Dismissed | Digital | (b)(iv) placement rules | |
| Woolshed Facebook Advertisement | Nov 06, 2019 | Woolshed on Hindley | Woolshed on Hindley | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Pirate Life Acai & Passionfruit Packaging | Oct 29, 2019 | Pirate Life Acai and Passionfruit | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Ainslie Football and Social Club Digital (EDM) Advertisement | Oct 26, 2019 | Gunghalin Lakes Golf Club | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Curatif Cocktails Product Name and Facebook Page | Oct 25, 2019 | Curatif Cocktails | Curatif | Upheld | Digital, Naming/packaging | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Pirate Life Throwback IPA Instagram Advertisement | Oct 21, 2019 | Pirate Life Throwback IPA | Carlton & United Breweries | Upheld | Digital | (d) safety | |
| Liquorland Spotify Advertisement | Oct 21, 2019 | Liquorland | | Upheld - No Fault Breach | Digital | (b)(iv) placement rules | |
| Little Fat Lamb Fantasy Packaging | Oct 17, 2019 | Little Fat Lamb Fantasy | Drink Craft Pty Ltd | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Heineken 0.0 Outdoor Advertisement | Oct 15, 2019 | Heineken 0.0 | Lion - Beer Spirits & Wine Pty Ltd | Upheld | Outdoor | (d) safety | |
| Fixation Squish Citrus IPA Packaging | Oct 11, 2019 | Fixation Squish Citrus IPA | Fixation Brewing Co | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors, Packaging | |
| Joker and the Thief Packaging | Oct 07, 2019 | Joker and the Thief | Grand Ridge Brewery | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors, Packaging | |
| Burton x Pirate Life Frontside Ale Packaging & Instagram | Oct 03, 2019 | Burton x Pirate Life Frontside Ale | | Dismissed | Digital, Naming/packaging | | |
| Star Liquor Facebook Advertisement | Oct 03, 2019 | Star Liquor Heartstarter Special | Star Liquor Warehouse Richlands | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (c)(iv) therapeutic benefit | |
| Bluey Packaging | Sep 27, 2019 | Bluey | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Jack Daniels Brand Extension | Sep 24, 2019 | Jack Daniels | | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| James Squire One Fifty Lashes Television Advertisement | Sep 24, 2019 | James Squire | | Dismissed | Television | (b)(iv) placement rules | |
| Glass Brasserie Print Advertisement | Sep 13, 2019 | Glass Brasserie | | Dismissed | | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Royal Hotel Bottleshop Drouin Facebook Advertisement | Sep 10, 2019 | Divas Gems | Royal Hotel Bottleshop Drouin | Upheld | Digital | (a)(iv) emphasising alcohol strength or intoxicating effect | |
| Liquorland Email Promotion | Sep 09, 2019 | Liquorland | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Cellarbrations Television Advertisement | Sep 09, 2019 | Cellarbrations | Cellarbrations | Upheld | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Skinny Freezers Packaging & Facebook posts | Sep 07, 2019 | Skinny Freezers | Slim Chillers - Australia | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (d) safety | |
| Birdees Facebook Advertisements | Aug 13, 2019 | Birdees | Katarzyna Group | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Carlton Zero Radio Advertisement | Aug 02, 2019 | Carlton Zero | | Dismissed | Radio | (a)(ii) irresponsible or offensive behaviour, (b)(iv) placement rules, (d) safety | |
| Byron Bay Brewery Radio Advertisement | Jul 10, 2019 | Byron Bay Brewery | | Dismissed | Radio | (b)(i) strong or evident appeal to minors | |
| Jedi Juice Packaging | Jul 01, 2019 | Jedi Juice | Hop Nation | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors, Packaging | |
| Dirty Bucha Instagram Advertisement | Jul 01, 2019 | Dirty Bucha | Bucha of Byron | Upheld | Digital | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iv) placement rules | |
| Hahn Television Advertisement | Jun 21, 2019 | Hahn Ultra Crisp | | Dismissed | Television | (c)(iv) therapeutic benefit | |
| Loxton Hotel Facebook Advertisement | Jun 13, 2019 | Loxton Hotel | Loxton Hotel | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Cheeky Monkey Packaging and Digital Advertising | Jun 07, 2019 | Cheeky Monkey | Cheeky Monkey Brewery | Upheld | Digital, Naming/packaging | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Jimmy Brings Digital Advertisement | Jun 03, 2019 | Jimmy Brings | Jimmy Brings | Upheld - No Fault Breach | Digital | (b)(iv) placement rules | |
| Carlton Zero Television Advertisement | Jun 03, 2019 | Carlton Zero | CUB | Dismissed | Television | (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit | |
| The Beverage Company Facebook Advertisement | May 22, 2019 | K.Booch | The Beverage Company | Upheld | Digital | (c)(iv) therapeutic benefit, (d) safety | |
| BWS Television Advertisement | May 21, 2019 | BWS | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Great Northern Television Advertisement | Apr 26, 2019 | Great Northern | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Vodka Soda & Influencer Instagram Posts | Apr 23, 2019 | Vodka Soda & | Vodka Soda & | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Corona Outdoor Marketing & Facebook Posts | Apr 18, 2019 | Corona | Carlton & United Breweries | Upheld | Digital | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Hillside Hotel Facebook & Instagram Post | Apr 15, 2019 | Hillside Hotel | Hillside Hotel | Upheld | Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| BWS Catalogue Advertisement | Mar 27, 2019 | BWS | | Dismissed | Print | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| Sesión Tequila Instagram Advertisement | Mar 27, 2019 | Sesión Tequila | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour | |
| Liquorland & BWS Catalogue Advertisements | Mar 04, 2019 | Liquorland & BWS | | Dismissed | Print | (a)(ii) irresponsible or offensive behaviour, (b)(iv) placement rules | |
| Iron Jack, Hahn, Canadian Club & Jim Beam Television Advertisements | Feb 05, 2019 | Hahn, Iron Jack, Canadian Club & Jim Beam | | Dismissed | Television | (b)(iv) placement rules | |
| 1573 In Stadium Signage | Feb 05, 2019 | 1573 | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Southern Bay Brewery Twitter Post | Jan 17, 2019 | Southern Bay Brewery | Southern Bay Brewery | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment | |
| Wilde Beer Digital Advertisement | Dec 17, 2018 | Wilde Beer | | Dismissed | Digital | (b)(ii) depictions of minors | |
| Carlton Zero Packaging & Outdoor Advertisement | Dec 13, 2018 | Carlton Zero | | Dismissed | Outdoor, Naming/packaging | (a)(iv) emphasising alcohol strength or intoxicating effect, (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Liquorland Print Advertisement | Dec 10, 2018 | Liquorland | | Dismissed | Print | (b)(iv) placement rules | |
| Brown Brothers Prosecco Outdoor Advertisement | Dec 10, 2018 | Brown Brothers Prosecco | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Jim Beam Outdoor Advertisement | Dec 10, 2018 | Jim Beam | | Dismissed | Outdoor | (a)(ii) irresponsible or offensive behaviour | |
| Cricketers Arms Digital Advertisement | Dec 05, 2018 | Cricketers Arms | | Dismissed | Digital | (b)(iii) depictions of 18-24 year olds | |
| Hotel Clipper Facebook Advertisement | Nov 28, 2018 | Hotel Clipper | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(iv) placement rules | |
| Johnnie Walker Digital Television Advertisement | Nov 28, 2018 | Johnnie Walker | Diageo | Upheld | Television, Digital | (b)(iv) placement rules | |
| Premix King Digital Advertisements | Nov 27, 2018 | Premix King | Premix King | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(iv) emphasising alcohol strength or intoxicating effect, (b)(i) strong or evident appeal to minors | |
| Wild Yak Ale Outdoor Advertisement | Nov 26, 2018 | Wild Yak Ale | | Dismissed | | (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment, (c)(ii) success | |
| Leon B Cabernet Sauvignon Packaging | Nov 26, 2018 | Leon B Cabernet Sauvignon | Jimmy Brings | Upheld | Naming/packaging | (a)(ii) irresponsible or offensive behaviour | |
| Coopers Dry Radio Advertisements | Nov 16, 2018 | Coopers Dry | Coopers Brewery | Dismissed | Radio | (b)(iv) placement rules, (c)(i) mood or environment, (c)(ii) success, (c)(iv) therapeutic benefit | |
| BWS Print Advertisement | Nov 13, 2018 | BWS | | Dismissed | Print | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Iron Jack Television Advertisement | Oct 26, 2018 | Iron Jack | Lion | Dismissed | Television | (c)(iv) therapeutic benefit | |
| BWS Digital advertisement | Oct 25, 2018 | BWS | Endeavour Drinks Group | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour | |
| Liquorland Outdoor Advertisement | Oct 25, 2018 | Coles Liquor | Coles Liquor | Dismissed | Outdoor | (b)(iv) placement rules | |
| BWS Outdoor Advertisement | Oct 24, 2018 | BWS | Endeavour Drinks Group | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(iv) placement rules | |
| Furphy Beer Instagram Advertisement | Oct 18, 2018 | Furphy Beer | Lion | Upheld | Digital | (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Heineken 3 Television Advertisement | Oct 17, 2018 | Heineken 3 | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (c)(ii) success | |
| Mercury Cider Television Advertisement | Oct 17, 2018 | Mercury Cider | | Dismissed | Television | (b)(iv) placement rules | |
| XXXX Summer Bright Lager Facebook & Instagram Advertisements | Oct 17, 2018 | XXXX Summer Bright Lager | Lion | Upheld | Digital | (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Wilde Beer Instagram Advertisements | Oct 17, 2018 | Wilde Beer | Tribe Breweries | Upheld | Digital | (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Orange C NEIPA Packaging | Sep 26, 2018 | Orange C NEIPA | Rocky Ridge Brewery | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| The Bavarian Outdoor Advertisement | Aug 31, 2018 | The Bavarian | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Mackie Road Supermarket Outdoor Advertisements | Aug 10, 2018 | Various | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Jacobs Creek Television Advertisement | Aug 10, 2018 | Jacobs Creek | | Dismissed | Television | (b)(iv) placement rules | |
| Philter Beer Digital Advertisement | Aug 10, 2018 | Philter Beer | Philter Brewing | Upheld | Digital | (c)(ii) success | |
| Johnnie Walker Television Advertisement | Aug 06, 2018 | Johnnie Walker | | Dismissed | Television | (b)(iv) placement rules | |
| Coffee & Wine Co Digital Advertisement | Aug 02, 2018 | Coffee & Wine Co | | Dismissed | Digital | (c)(iv) therapeutic benefit | |
| Furphy Outdoor Advertisement | Aug 02, 2018 | Furphy beer | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Iron Jack Television Advertisement | Jul 30, 2018 | Iron Jack | | Dismissed | Television | (c)(iv) therapeutic benefit | |
| Merivale Digital & Print Advertisements | Jul 25, 2018 | Merivale | | Dismissed | Digital, Print | (a)(ii) irresponsible or offensive behaviour | |
| Ri-beer-na Packaging | Jun 21, 2018 | Ri-beer-na Berliner Weisse | Cheeky Monkey Brewery | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Little Fat Lamb Facebook Pages | Jun 12, 2018 | Little Fat Lamb | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (a)(iii) challenge or dare to consume alcohol, (a)(iv) emphasising alcohol strength or intoxicating effect, (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules, (c)(i) mood or environment, (c)(ii) success, (c)(iii) celebration, (c)(iv) therapeutic benefit, (d) safety | |
| Wild Turkey Television Advertisement | Jun 08, 2018 | Wild Turkey | | Dismissed | Television | (b)(iv) placement rules, (c)(ii) success | |
| Carlton Draught Product Placement | May 28, 2018 | Carlton Draught | Carlton & Untied Brewers | Upheld - No Fault Breach | Television | (b)(iv) placement rules | |
| Iron Jack Television Advertisement | May 21, 2018 | Iron Jack | Lion | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Coopers Outdoor Advertisement | May 11, 2018 | Coopers Session Ale | Coopers | Upheld - No Fault Breach | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| My Bottleshop Digital Advertisement | May 11, 2018 | My Bottleshop/Jack Daniels | My Bottleshop | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Alby Beer Digital Advertisement | May 07, 2018 | Alby Beer | Gage Roads Brewing | Upheld | Digital | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Great Northern Television Advertisement | May 03, 2018 | Great Northern | | Dismissed | Television | (b)(iv) placement rules | |
| Charlie's Liquor Barn Facebook Advertisements | Apr 16, 2018 | Charlie's Liquor Barn | Charlie's Liquor Barn | Upheld | | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(iii) depictions of 18-24 year olds, (c)(i) mood or environment | |
| Smirnoff Outdoor Advertisement | Apr 12, 2018 | Smirnoff | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules, (c)(iv) therapeutic benefit | |
| XXXX In Stadium Advertisements | Apr 09, 2018 | XXXX | | Dismissed | Outdoor, Digital | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules, (c)(ii) success | |
| Premix King Facebook Advertisements | Apr 09, 2018 | Premix King | Premix King | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Smirnoff Television Advertisement | Apr 09, 2018 | Smirnoff | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Somersby Cider Instagram Advertisement | Apr 09, 2018 | Somersby Cider | Asahi Premium Beverages | Upheld - No Fault Breach | Digital | (b)(iv) placement rules | |
| Spirit Bar & Lounge Traralgon | Apr 09, 2018 | Healthy Cocktails | Spirit Bar & Lounge Traralgon | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(iv) therapeutic benefit | |
| 5 Seeds Cider Instagram Advertisements | Apr 09, 2018 | 5 Seeds Cider | 5 Seeds Cider | Upheld | Digital | (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| VB Television Advertisement | Mar 29, 2018 | VB | | Dismissed | Television | (b)(iv) placement rules | |
| Liquor Barons Outdoor Advertisement | Mar 26, 2018 | Liquor Barons | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Moon Dog Brewery Point of Sale | Mar 22, 2018 | Moon Dog | Moon Dog Brewery | Upheld | Point of sale | (b)(i) strong or evident appeal to minors | |
| Smirnoff Instagram Advertisement | Mar 14, 2018 | Smirnoff | | Dismissed | Digital | (b)(iii) depictions of 18-24 year olds, (b)(iv) placement rules | |
| Canadian Club, Jacobs Creek & Liquorland Television & In-stadium Advertisements | Mar 14, 2018 | Canadian Club, Jacobs Creek & Liquorland | | Dismissed | Television, Outdoor | (b)(iv) placement rules | |
| VB Instagram Advertisement | Mar 09, 2018 | VB | Carlton & United Brewers | Upheld - No Fault Breach | Digital | (b)(iv) placement rules | |
| Wolf Blass Outdoor Advertisement | Mar 01, 2018 | Wolf Blass | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Liquorland Spotify Advertisements | Feb 09, 2018 | Liquorland | Liquorland | Upheld | Radio, Digital | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Carlton Television Advertisement | Feb 06, 2018 | Carlton | | Dismissed | Television | (b)(iv) placement rules | |
| XXXX Television Advertisement | Feb 06, 2018 | XXXX | | Dismissed | Television | (b)(iv) placement rules | |
| Kiss The Girls Wine Packaging/ALDI Catalogue | Feb 05, 2018 | Kiss The Girls Wines | Cantina Beverages | Dismissed | Print, Naming/packaging | (a)(ii) irresponsible or offensive behaviour, (c)(ii) success | |
| Mornington Peninsula Food + Wine Festival Digital & Outdoor Advertisements | Feb 01, 2018 | Mornington Food + Wine Festival | | Dismissed | Outdoor, Digital | (d) safety | |
| Cellarbrations Radio Advertisement | Jan 10, 2018 | Cellarbrations | | Dismissed | Radio | (b)(iv) placement rules | |
| BWS Radio Advertisement | Jan 10, 2018 | BWS | | Dismissed | Radio | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| BWS Radio Advertisement | Jan 10, 2018 | BWS | | Dismissed | Radio | (b)(iv) placement rules | |
| Heineken 3 Instagram Advertisement | Jan 10, 2018 | Heineken 3 | Heineken Lion | Upheld | Digital | (c)(ii) success | |
| Jim Beam Outdoor Advertisement | Jan 10, 2018 | Jim Beam | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Strongbow Cider Facebook post | Jan 10, 2018 | Strongbow Cider | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour | |
| Carlton Draught Digital Advertisement | Jan 04, 2018 | Carlton Draught | Carlton & United Breweries | Upheld - No Fault Breach | Digital | (b)(iv) placement rules | |
| Johnnie Walker Outdoor Advertisement | Jan 04, 2018 | Johnnie Walker | | Dismissed | Outdoor | (b)(iv) placement rules | |
| Vodka Cruiser YouTube Advertisement | Dec 21, 2017 | Vodka Cruiser | | Dismissed | Digital | (b)(iv) placement rules | |
| XXXX Television Advertisement | Dec 21, 2017 | XXXX | | Dismissed | Television | (b)(iv) placement rules | |
| Glenmorangie Whisky Cinema Advertisement | Dec 14, 2017 | Glenmorangie Whisky | | Dismissed | Cinema | (b)(iv) placement rules | |
| Angry Cock Cider Packaging | Dec 14, 2017 | Angry Cock Cider | | Dismissed | Naming/packaging | (a)(ii) irresponsible or offensive behaviour | |
| Heineken Outdoor Advertisements | Dec 08, 2017 | Heineken | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (b)(iv) placement rules | |
| Liquor Barons outdoor advertisement | Nov 24, 2017 | Liquor Barons | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Carlton Draught stadium/digital promotion | Nov 09, 2017 | Carlton Draught | | Dismissed | Outdoor, Digital | (b)(i) strong or evident appeal to minors | |
| Hahn Superdry television advertisement | Nov 07, 2017 | Hahn Superdry | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(ii) success | |
| Heineken 3 outdoor advertisement | Nov 07, 2017 | Heineken 3 | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(iv) therapeutic benefit | |
| Mother's Milk Shiraz packaging | Nov 07, 2017 | Mother's Milk Shiraz | | Dismissed | Naming/packaging | (a)(ii) irresponsible or offensive behaviour, (c)(iv) therapeutic benefit, Packaging | |
| Bundaberg Rum outdoor advertisement | Oct 20, 2017 | Bundaberg Rum | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors | |
| Carlton Draught "Front Bar" product placement | Oct 17, 2017 | Carlton Draught | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Carlton Dry Digital Advertisement | Sep 22, 2017 | Carlton Dry | | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour, (c)(iv) therapeutic benefit | |
| Carlton Draught Television Advertisement | Sep 06, 2017 | Carlton Draught | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Boozebud Electronic Direct Mail Advertisement | Jul 25, 2017 | Boozebud | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Vodka Cruiser Facebook Advertisement | Jul 24, 2017 | Vodka Cruiser | Asahi Premium Beverages | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(ii) success | |
| Cellarbrations Radio Advertisement | Jul 13, 2017 | Cellarbrations | Australian Liquor Marketers Pty Ltd | Upheld | Radio | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(i) mood or environment, (c)(iv) therapeutic benefit, (d) safety | |
| Vodka Cruiser Instagram advertisement | Jun 22, 2017 | Vodka Cruiser | Asahi Premium Beverages | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Bundaberg Rum Television Advertisement | Jun 06, 2017 | Bundaberg Rum | | Dismissed | Television | (c)(i) mood or environment | |
| XXXX Gold Television Advertisement | Jun 05, 2017 | XXXX Gold | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Pure Blonde Television and Digital advertisements | May 30, 2017 | Pure Blonde | | Dismissed | Television, Digital | (c)(iv) therapeutic benefit, (d) safety | |
| Jameson Whiskey Digital Advertisement | May 16, 2017 | Jameson Whiskey | | Dismissed | Digital | (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(ii) success, (c)(iii) celebration | |
| Carlton Draught Television Product Placement | May 15, 2017 | Carlton Draught | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Beluga Gold Line Vodka Product Placement | May 01, 2017 | Beluga Gold Line Vodka | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (c)(ii) success | |
| Captain Morgan Outdoor Advertisement | Mar 22, 2017 | Captain Morgan | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Heineken Television Advertisement | Mar 22, 2017 | Heineken | | Dismissed | Television | (d) safety | |
| Dan Murphy's Digital Advertisement | Mar 07, 2017 | Dan Murphy's | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Smirnoff Outdoor Advertisement | Feb 28, 2017 | Smirnoff | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit | |
| Liquorland Television Advertisement | Feb 22, 2017 | Liquorland | | Dismissed | Television | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors | |
| Liquorland Television Advertisement | Feb 20, 2017 | Liquorland | | Dismissed | Television | (d) safety | |
| Cellarbrations Digital Advertisement | Jan 30, 2017 | Cellarbrations | Australian Liquor Marketers | Upheld | Digital | Part 1(c)(i) | |
| Fireball Whisky Digital Advertisement | Jan 23, 2017 | Fireball Whisky | Southtrade International | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Liquorland Television Advertisement | Jan 19, 2017 | Liquorland | | Dismissed | Television | (d) safety | |
| XXXX Gold Television Advertisement | Jan 14, 2017 | XXXX Gold | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Smirnoff Digital Advertisement | Jan 11, 2017 | Smirnoff | | Dismissed | Digital | (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit | |
| Smirnoff Outdoor Advertisements | Dec 20, 2016 | Smirnoff | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment | |
| Mumm Champagne Digital Advertisement | Dec 20, 2016 | Mumm Champagne | Pernod Ricard Winemakers | Upheld | Digital | (c)(i) mood or environment, (c)(ii) success, (c)(iii) celebration | |
| XXXX Gold Outdoor Advertisement | Dec 20, 2016 | XXXX Gold | | Dismissed | Outdoor | (d) safety | |
| Little Dove Pale Ale Digital Advertisement | Dec 01, 2016 | Little Dove Pale Ale | Gage Roads Brewing | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(iii) challenge or dare to consume alcohol | |
| Hahn Television Advertisement | Nov 21, 2016 | Hahn | Lion | Upheld | Television | (c)(i) mood or environment, (d) safety | |
| Wild Turkey Television Advertisements | Nov 09, 2016 | Wild Turkey | Campari Australia | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| Smirnoff Outdoor Advertisement | Nov 04, 2016 | Smirnoff | Diageo | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| Cherry Popper Packaging | Oct 31, 2016 | Cherry Popper | Big Shed Brewing | Dismissed | Naming/packaging | (b)(i) strong or evident appeal to minors, (c)(ii) success | |
| Jim Beam Television Advertisement | Oct 20, 2016 | Jim Beam | Beam Suntory | Dismissed | Television | (c)(i) mood or environment | |
| VB Blue Print & Digital Advertisements | Oct 13, 2016 | VB Blue | Carlton & United Breweries | Upheld | Digital, Print | (b)(i) strong or evident appeal to minors | |
| VB Blue Packaging | Sep 08, 2016 | VB Blue | Carlton & United Brewers | Upheld | Naming/packaging | (b)(i) strong or evident appeal to minors | |
| Vinomofo Digital Advertisement | Sep 08, 2016 | Vinomofo | Vinomofo | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Stockade Brew Co Digital Advertisement | Aug 12, 2016 | Stockade Brew Co | Stockade Brew Co | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Rydges Digital Advertisements | Aug 11, 2016 | Rydges Hotels & Resorts | Rydges Hotels & Resorts | Dismissed | Digital | (d) safety | |
| Liquorland & BWS Digital & Print Advertisements | Jun 30, 2016 | Liquorland & BWS | | Dismissed | Digital, Print | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| XXXX Summer Bright Lager Outdoor Advertisement | Jun 04, 2016 | XXXX Summer Bright Lager | Lion | Dismissed | Outdoor | (c)(ii) success | |
| Australian Brewery Cinema Advertisement | May 27, 2016 | Australian Brewery | Australian Brewery | Upheld | Cinema | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors | |
| Vodka Plus Digital Advertisement | May 18, 2016 | Vodka Plus | Vodka Plus | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(ii) success, (c)(iv) therapeutic benefit, (d) safety | |
| The Crafty Bavarian Digital Advertisement | May 06, 2016 | The Crafty Bavarian range | Urban Purveyor Group | Dismissed | Digital | (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment, (c)(ii) success | |
| Lion Brands Radio, Digital and Outdoor Advertisements | May 03, 2016 | Lion brands | Lion | Dismissed | Radio, Outdoor, Digital | (b)(i) strong or evident appeal to minors, (c)(iv) therapeutic benefit | |
| Jacobs Creek Digital Advertisement | May 03, 2016 | Jacobs Creek | Pernod Ricard Winemakers | Dismissed | Digital | (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(iii) celebration | |
| N3 Tapas Bar Digital Advertisement | Apr 22, 2016 | N3 Tapas Bar | N3 Tapas Bar | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment | |
| Thirsty Camel Radio & Digital Advertisement | Apr 15, 2016 | Thirsty Camel | | Dismissed | Radio, Digital | (a)(ii) irresponsible or offensive behaviour, (d) safety | |
| Hahn Ultra Digital Advertisement | Mar 03, 2016 | Hahn Ultra | Lion | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Bright Brewery Point of Sale and Digital Advertisement | Mar 03, 2016 | Bright Brewery | Bright Brewery | Upheld | Digital, Point of sale | (b)(i) strong or evident appeal to minors | |
| Carlton Dry Digital Advertisement | Mar 01, 2016 | Carlton Dry | CUB | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Pure Blonde Television and Digital Advertisements | Mar 01, 2016 | Pure Blonde | CUB | Dismissed | Television, Digital | (c)(iv) therapeutic benefit | |
| Great Northern Beer Television Advertisement | Feb 12, 2016 | Great Northern Beer | Carlton & United Brewers | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour | |
| Barwon Heads Wine Store Outdoor Advertisement | Feb 12, 2016 | Barwon Heads Wine Store | Barwon Heads Wine Store | Dismissed | Outdoor | (c)(iv) therapeutic benefit | |
| Carlton Dry Television Advertisement | Feb 09, 2016 | Carlton Dry | CUB | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Johnnie Walker Television Advertisement | Feb 08, 2016 | Johnny Walker & Schweppes | Diageo | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Jimmy Brings Print Advertisement | Jan 29, 2016 | Jimmy Brings | Jimmy Brings | Dismissed | Print | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| XXXX Television Advertisement | Dec 22, 2015 | XXXX | Lion | Upheld | Television | (c)(iv) therapeutic benefit, (d) safety | |
| Munich Brauhaus & Bavarian Bier Cafe Outdoor Advertisements | Dec 03, 2015 | Munich Brauhaus & Bavarian Bier Cafe | Urban Purveyor Group | Upheld | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment, (c)(ii) success | |
| Pimms, Johnnie Walker & Tanqueray Television Advertisements | Dec 03, 2015 | Pimms Tanqueray Johnnie Walker | | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| VB Digital Advertisement | Nov 19, 2015 | VB | CUB | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Munich Brauhaus Outdoor Advertisements | Nov 11, 2015 | Munich Brauhaus | | Dismissed | Outdoor | (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment, (c)(ii) success | |
| Bavarian Bier Cafe Outdoor Advertisement | Oct 27, 2015 | Bavarian Bier Cafe | Urban Purveyor Group | Upheld | Outdoor | (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment, (c)(ii) success | |
| Pure Blonde Digital Advertisement | Oct 15, 2015 | Pure Blonde | | Dismissed | Digital | (c)(iv) therapeutic benefit | |
| Substation No 41 Digital Advertisement | Sep 30, 2015 | Substation No 41 | | Dismissed | Digital | (b)(i) strong or evident appeal to minors | |
| Lemon Ed Outdoor Advertisement | Sep 22, 2015 | Lemon Ed | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors, (c)(i) mood or environment | |
| Liquorland Outdoor Advertisement | Sep 11, 2015 | Liquorland | | Dismissed | Outdoor | (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment, (c)(ii) success | |
| Hahn Superdry Television Advertisement | Sep 01, 2015 | Hahn Superdry | | Dismissed | Television | (c)(i) mood or environment, (c)(ii) success | |
| ALDI Liquor Digital Marketing Communication | Aug 25, 2015 | ALDI Liquor | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(iii) celebration | |
| Pimms Television Advertisement | Aug 19, 2015 | Pimms | Diageo | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Tanqueray Gin Television Advertisement | Aug 11, 2015 | Tanqueray Gin | Diageo | Dismissed | Television | (b)(i) strong or evident appeal to minors | |
| VB Logo on Rugby Uniforms | Jun 04, 2015 | VB | | Dismissed | Television, Outdoor | (b)(i) strong or evident appeal to minors | |
| IGA Liquor Outdoor Advertisement | Jun 03, 2015 | IGA Liquor | | Dismissed | Outdoor | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Jack Daniels Digital Advertisement | May 29, 2015 | Jack Daniels | Brown-Forman Australia | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors, (c)(i) mood or environment | |
| Lowenbrau Keller Outdoor and Digital advertisements | May 22, 2015 | Lowenbrau Keller | Urban Purveyor Group | Upheld | Outdoor, Digital | (a)(ii) irresponsible or offensive behaviour, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| VB Television Advertisement | May 15, 2015 | VB | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines | |
| Liquor Legends Outdoor Advertisement | May 04, 2015 | Liquor Legends | | Dismissed | Outdoor | (b)(i) strong or evident appeal to minors | |
| Bundaberg Rum Television Advertisement | May 04, 2015 | Bundaberg Rum | | Dismissed | Television | (c)(ii) success | |
| Schweppes, Johnnie Walker & Smirnoff Cinema Advertisements | Apr 24, 2015 | Schweppes Smirnoff Johnnie Walker | | Dismissed | Cinema | (b)(i) strong or evident appeal to minors | |
| Little Fat Lamb Cider Packaging | Apr 22, 2015 | Little Fat Lamb Cider | Fluid Beverages | Upheld | Naming/packaging | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| Soho Bar Facebook advertisement | Apr 21, 2015 | Soho Bar | Soho Bar | Upheld | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour | |
| XXXX Gold Television Advertisement | Apr 09, 2015 | XXXX Gold | | Dismissed | Television | (c)(i) mood or environment, (c)(ii) success, (c)(iv) therapeutic benefit | |
| BWS & Liquorland Print & Television Marketing | Mar 27, 2015 | BWS & Liquorland | | Dismissed | Television, Print | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Adelaide Casino Television Advertisement | Mar 02, 2015 | Adelaide Casino | Adelaide Casino | Dismissed | Television | (c)(i) mood or environment, (c)(ii) success | |
| XXXX Gold Outdoor Advertisement | Feb 23, 2015 | XXXX Gold | | Dismissed | Outdoor | (d) safety | |
| ALDI French Champagne Television Advertisement | Jan 14, 2015 | ALDI - French Champagne | | Dismissed | Television | (c)(ii) success | |
| XXXX Gold Television Advertisement | Jan 06, 2015 | XXXX Gold | | Dismissed | Television | (c)(i) mood or environment, (c)(ii) success | |
| BWS Television and Website Advertisements | Dec 23, 2014 | BWS | | Upheld | Television, Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (c)(i) mood or environment | |
| Birthday Cake Vineyards Wine Youtube Music Video Clip | Dec 19, 2014 | Birthday Cake Vineyards Wine | | Dismissed | Digital | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (a)(iii) challenge or dare to consume alcohol, (b)(i) strong or evident appeal to minors, (c)(i) mood or environment, (c)(ii) success, (c)(iv) therapeutic benefit | |
| Johnnie Walker - Television Advertisement | Nov 18, 2014 | Johnnie Walker | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Bundaberg Rum - Television Advertisement | Nov 10, 2014 | Bundaberg Rum | | Dismissed | Television | (b)(i) strong or evident appeal to minors, (c)(i) mood or environment | |
| Canadian Club Television Advertisement | Oct 27, 2014 | Canadian Club | | Dismissed | Television | (c)(i) mood or environment, (c)(iv) therapeutic benefit | |
| Southern Comfort Television Advertisement | Oct 13, 2014 | Southern Comfort | | Dismissed | Television | (a)(ii) irresponsible or offensive behaviour, (c)(ii) success | |
| Dan Murphys Outdoor Advertisements | Sep 22, 2014 | Dan Murphys | | Dismissed | Outdoor | (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Asahi Television Advertisement | Sep 18, 2014 | Asahi | | Upheld | Television | (c)(ii) success | |
| Jelly Time Jelly Shots Digital and Outdoor Advertisements | Sep 18, 2014 | Jelly Time Jelly Shots | | Upheld | Outdoor, Digital | (b)(i) strong or evident appeal to minors, (b)(ii) depictions of minors, (b)(iii) depictions of 18-24 year olds | |
| Duff Beer Product Material | Sep 02, 2014 | Duff Beer | | Upheld | Naming/packaging | Part 1(a)(ii), Part 1(b) | |
| Duff Beer Digital Advertisements | Sep 02, 2014 | Duff Beer | | Upheld | Digital | Part 1(a)(ii), Part 1(b) | |
| Tooheys New Television Advertisement | Aug 12, 2014 | Tooheys New | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (a)(ii) irresponsible or offensive behaviour, (b)(i) strong or evident appeal to minors | |
| Jaegermeister Digital Advertisement | Aug 12, 2014 | Jaegermeister | | Dismissed | Digital | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(c), Part 1(c)(i) | |
| Wild Turkey Bourbon Signage | Aug 12, 2014 | Wild Turkey Bourbon | | Dismissed | Television | (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines, (b)(i) strong or evident appeal to minors | |
| VB Print Advertisement | Jul 18, 2014 | VB | | Dismissed | Print | Part 1(c), Part 1(c)(i), Part 1(d) | |
| Canadian Club Television Advertisement | Jun 19, 2014 | Canadian Club | | Dismissed | Television | Part 1(a)(iii), Part 1(c)(i) | |
| Carlton Mid Television Advertisement | Jun 19, 2014 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(c) | |
| Jim Beam Poster Advertisement | May 27, 2014 | Jim Beam | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Jim Beam Television Advertisement | Apr 28, 2014 | Jim Beam | | Dismissed | Television | Part 1(a), Part 1(g) | |
| Corona Outdoor Advertisement | Apr 14, 2014 | Corona | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| XXXX - Television Advertisement | Mar 28, 2014 | XXXX | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Whitehorse Liquor - Outdoor Advertisement | Mar 28, 2014 | Rekorderlig Cider | | Upheld | Outdoor | Part 1(a)(ii), Part 1(b), Part 1(c)(iii) | |
| Strongbow Cider - Television Advertisement | Mar 28, 2014 | Strongbow Cider | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Jim Beam - Television Advertisement | Mar 27, 2014 | Jim Beam | | Upheld | Television | Part 1(a), Part 1(a)(ii), Part 1(b), Part 1(c) | |
| VB Carlton Cold Crown Lager - Television advertisements | Jan 28, 2014 | VB, Carlton Cold & Crown Lager | | Dismissed | Television, Outdoor | Part 1(a)(ii), Part 1(b), Part 1(d) | |
| Carlton Dry Television Advertisement | Jan 23, 2014 | Carlton Dry | | Dismissed | Television | Part 1(a)(iii) | |
| Victoria Bitter Television Advertisement | Jan 23, 2014 | VB | | Dismissed | Television | Part 1(a), Part 1(d) | |
| Smirnoff Television Advertisement | Jan 10, 2014 | Smirnoff | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Smirnoff Outdoor Advertisement | Jan 10, 2014 | Smirnoff | | Dismissed | Outdoor | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(c)(i), Part 1(e), Part 1(g) | |
| Schweppes/Bacardi - Television Advertisement | Dec 23, 2013 | Schweppes, Bacardi | | Upheld | Television | Part 1(a)(i), Part 1(a)(iii), Part 1(b), Part 1(c), Part 1(c)(i) | |
| Thirsty Camel - Outdoor Advertisement | Dec 23, 2013 | Thirsty Camel | | Dismissed | Outdoor | Part 1(a), Part 1(a)(i) | |
| Tooheys Extra Dry - Television & Outdoor Advertisement | Dec 19, 2013 | Tooheys Extra Dry | | Dismissed | Television, Outdoor | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| BWS - Television Advertisement | Dec 19, 2013 | BWS | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii), Part 1(b), Part 1(c), Part 1(c)(i), Part 1(c)(ii), Part 1(c)(iii) | |
| Carlton Draught Television Advertisement | Dec 13, 2013 | Carlton Draught | | Dismissed | Television | Part 1(a), Part 1(c), Part 1(c)(i), Part 1(c)(ii) | |
| Oktoberfest - Internet | Nov 06, 2013 | Oktoberfest | | Dismissed | Digital | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv), Part 1(b), Part 1(c), Part 1(c)(i), Part 1(c)(ii) | |
| Club Eastside - Television | Oct 25, 2013 | Club Eastside | | Dismissed | Television | Part 1(a), Part 1(c) | |
| Carlton Draught -Sponsorship | Oct 07, 2013 | Carlton Draught | | Dismissed | Outdoor | Part 1(a), Part 1(b) | |
| Tap King - Television Advertisement | Oct 01, 2013 | Tap King | | Dismissed | Television | Part 1(a) | |
| Jimmy Brings - Outdoor Advertisement | Sep 20, 2013 | Jimmy Brings | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii) | |
| Absolut Vodka Digital Advertisement | Aug 14, 2013 | Absolut Vodka | | Dismissed | Digital | Part 1(a)(i), Part 1(a)(iii) | |
| Liquorland Television Advertisement | Aug 13, 2013 | Liquorland | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii), Part 1(d) | |
| Liquorland Television Advertisement | Aug 13, 2013 | Liquorland | | Dismissed | Television | Part 1(a)(ii), Part 1(b), Part 1(c), Part 1(c)(i) | |
| Liquorland Television Advertisement | Aug 09, 2013 | Liquorland | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii) | |
| Coopers Radio Advertisement | Aug 09, 2013 | Coopers Mild Ale | | Dismissed | Radio | Part 1(a)(ii), Part 1(b) | |
| Heineken Television Advertisement | Aug 01, 2013 | Heineken | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Liquorland Digital Advertisement | Jul 30, 2013 | Liquorland | | Dismissed | Digital | Part 1(a), Part 1(a)(i), Part 1(a)(iii) | |
| Liquorland Print Advertisement | Jul 23, 2013 | Liquorland | | Dismissed | Print | Part 1(a), Part 1(a)(i), Part 1(a)(iii) | |
| Liquorland Television Advertisement | Jul 15, 2013 | Liquorland | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii) | |
| Bottlemart Television Advertisements | Jun 07, 2013 | Bottlemart | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii), Part 1(e) | |
| Bottlemart Print Advertisement | Jun 04, 2013 | Bottlemart | | Dismissed | Print | Part 1(a), Part 1(a)(i), Part 1(a)(iii) | |
| VB Television Advertisement | May 02, 2013 | VB | | Dismissed | Television | Part 1(a) | |
| Carlton Draught Television Advertisement | May 02, 2013 | Carlton Draught | | Dismissed | Television | Part 1(a), Part 1(c), Part 1(c)(i), Part 1(d) | |
| J&B Scotch Whisky Outdoor Advertisements | May 02, 2013 | J&B Scotch Whisky | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(c), Part 1(c)(i) | |
| Harry Brown Liquor Print Advertisement | Mar 21, 2013 | Harry Brown Liquor | | Upheld | Print | Part 1(c)(iii) | |
| Great Northern Beer Television Advertisement | Mar 19, 2013 | Great Northern Beer | | Dismissed | Television | Part 1(a), Part 1(d) | |
| Bottle-O Print Advertisement | Mar 14, 2013 | Bottle-O | | Dismissed | Print | Part 1(c)(i) | |
| Cellarbrations Print Advertisement | Mar 14, 2013 | Cellarbrations | | Dismissed | Print | Part 1(a), Part 1(a)(iv) | |
| Liquorland Television Advertisement | Mar 14, 2013 | Liquorland | | Upheld | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv), Part 1(b), Part 1(d) | |
| VB Television Advertisement | Feb 18, 2013 | VB | | Upheld | Television | Part 1(a), Part 1(d) | |
| Carlton Dry Outdoor Advertisement | Feb 11, 2013 | Carlton Dry | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(iii), Part 1(g) | |
| Corona Cinema Advertisement | Feb 11, 2013 | Corona | | Dismissed | Cinema | Part 1(a), Part 1(d) | |
| VB Television Advertisement | Feb 11, 2013 | VB | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Electric Playground Digital Advertisemnet | Jan 24, 2013 | Electric Playground | | Dismissed | Digital | Part 1(a)(i), Part 1(a)(iii), Part 1(g) | |
| Corona Outdoor Advertisement | Jan 11, 2013 | Corona | | Dismissed | Outdoor | Part 1(a) | |
| Hix Beer Outdoor Advertisement | Dec 21, 2012 | Hix Beer | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Liquorland Print Advertisement | Dec 21, 2012 | Liquorland | | Dismissed | Print | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(d) | |
| Schweppes Outdoor Advertisement | Dec 07, 2012 | Schweppes, Bacardi | | Dismissed | Outdoor | Part 1(a) | |
| Bottlemart Television Advertisement | Dec 07, 2012 | Bottlemart | | Dismissed | Television | Part 1(a), Part 1(c), Part 1(c)(iii) | |
| 1st Choice Liquor Print Advertisement | Dec 03, 2012 | 1st Choice Liquor - Spiced Rums | | | Print | Part 1(c) | |
| Absolut Vodka Digital Advertisement | Nov 27, 2012 | Absolut Vodka | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Three Bears Wine Packaging | Nov 26, 2012 | Three Bears Wine | | Upheld | Naming/packaging | Part 2(a)(ii), Part 2(b) | |
| Three Bears Wine Print Advertisement | Nov 26, 2012 | Three Bears Wine | | Upheld | Print | Part 1(a)(ii), Part 1(b) | |
| Carlton Dry Digital Advertisement | Nov 22, 2012 | Carlton Dry | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Midori Outdoor Advertisement | Nov 07, 2012 | Midori | | Dismissed | Outdoor | Part 1(a) | |
| BWS Print Advertisement | Sep 28, 2012 | BWS | | Upheld | Print | Part 1(c) | |
| Bundaberg Rum & BWS Outdoor & Broadcast Advertisement | Aug 20, 2012 | Bundaberg Rum, BWS | | Dismissed | Television, Outdoor | Part 1(a)(ii), Part 1(b) | |
| Jack Daniels Honey Digital Advertisement | Aug 16, 2012 | Jack Daniels Honey | | Dismissed | Digital | Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(d) | |
| VB Digital Advertisement | Aug 16, 2012 | VB | | Upheld | Digital | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(d) | |
| Smirnoff Digital Advertisement | Aug 16, 2012 | Smirnoff | | Upheld | Digital | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv), Part 1(b), Part 1(c)(i) | |
| Tooheys New Outdoor Advertisement | Aug 13, 2012 | Tooheys New | | Dismissed | Outdoor | Part 1(a) | |
| Vodka Cruiser Digital Advertisement | Aug 03, 2012 | Vodka Cruiser | | Upheld | Digital | Part 1(a)(i), Part 1(a)(ii), Part 1(b), Part 1(c), Part 1(c)(i), Part 1(c)(iii) | |
| Tooheys Extra Dry Television Advertisement | Aug 03, 2012 | Tooheys Extra Dry | | Dismissed | Television | Part 1(c)(i) | |
| Carlton Mid Print Advertisements | Jul 23, 2012 | Carlton Mid | | Dismissed | Print | Part 1(a) | |
| Carlton Mid Television Advertisement | Jul 23, 2012 | Carlton Mid | | Dismissed | Television | Part 1(a) | |
| Canadian Club Television Advertisement | Jun 14, 2012 | Canadian Club | | Dismissed | Television | Part 1(a), Part 1(c), Part 1(c)(i) | |
| Belvedere Vodka Print Advertisement | May 21, 2012 | Belvedere Vodka | | Dismissed | Print | Part 1(a), Part 1(a)(ii), Part 1(b) | |
| Jim Beam Television Advertisements | May 01, 2012 | Jim Beam | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| Carlton Draught Live Sport Announcement | May 01, 2012 | Carlton Draught | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(d) | |
| Schweppes Cinema Advertisement | May 01, 2012 | Schweppes, Johnnie Walker | | Dismissed | Cinema | Part 1(a)(ii), Part 1(b) | |
| Budweiser Outdoor Advertisement | Apr 27, 2012 | Budweiser | | Dismissed | Outdoor | Part 1(a), Part 1(d) | |
| Wild Turkey Radio Advertisement | Apr 16, 2012 | Wild Turkey | | Upheld | Radio | Part 1(a)(ii), Part 1(b) | |
| Bundaberg Five Outdoor Advertisement | Mar 27, 2012 | Bundaberg Five | | Dismissed | Outdoor | Part 1(a)(iii), Part 1(c)(i) | |
| Skinnygirl Cocktails Print Advertisement | Mar 26, 2012 | Skinnygirl | | Upheld | Print | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| Skinnygirl Cocktails Packaging | Mar 22, 2012 | Skinnygirl | | Upheld | Naming/packaging | Part 2(a)(ii), Part 2(b) | |
| Strongbow Television Advertisement | Mar 22, 2012 | Strongbow | | Dismissed | Television | Part 1(d) | |
| Carlton Dry Outdoor Advertisement | Feb 16, 2012 | Carlton Dry | | Dismissed | Outdoor | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(b), Part 1(d) | |
| Liquorland Print Advertisement | Feb 16, 2012 | Liquorland | | Dismissed | Print | Part 1(d) | |
| Bacchus Shot Bucket Packaging | Feb 13, 2012 | Bacchus | | Upheld | Naming/packaging | Part 2(a)(i), Part 2(a)(ii), Part 2(a)(iii), Part 2(b) | |
| Woolworths Liquor Television Advertisement | Jan 19, 2012 | Woolworths Liquor | | Dismissed | Television | Part 1(d) | |
| XXXX Summer Bright Lager Digital Advertisement | Jan 18, 2012 | XXXX Summer Bright Lager | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Heineken Television Advertisement | Jan 14, 2012 | Heineken | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Crown Lager Digital Advertisement | Jan 14, 2012 | Crown Lager | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Midori Packaging | Jan 12, 2012 | Midori | | Dismissed | Naming/packaging | Part 2(a)(ii), Part 2(b) | |
| Liquor Home Delivery Catalogue Print and Digital Advertisement | Jan 12, 2012 | Liquor Home Delivery, Wild Turkey | | Dismissed | Digital, Print | Part 1(a)(ii), Part 1(b), Part 1(d) | |
| Crabbies Ginger Beer Print Advertisement | Dec 23, 2011 | Crabbies Ginger Beer | | Dismissed | Print | Part 1(b) | |
| Bolt Lager Outdoor Advertisement | Dec 23, 2011 | Bolt Lager | | Dismissed | Outdoor | Part 1(a), Part 1(a)(i), Part 1(a)(iv) | |
| Peroni Nastro Azzuro Beer Print Advertisement | Dec 23, 2011 | Peroni Nastro Azzuro Beer | | Dismissed | Print | Part 1(d) | |
| Fat Yak Pale Ale Outdoor Advertisement | Dec 23, 2011 | Fat Yak Pale Ale | | Dismissed | Outdoor | Part 1(c)(i) | |
| SKKY Vodka & Thirsty Camel Digital Advertisement | Dec 23, 2011 | SKKY Vodka & Thirsty Camel | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Chandon Print Advertisement | Dec 21, 2011 | Chandon | | Dismissed | Print | Part 1(a) | |
| Johnnie Walker Digital Advertisement | Dec 15, 2011 | Johnnie Walker | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Thirsty Camel Digital Advertisement | Dec 12, 2011 | Thirsty Camel | | Upheld | Digital | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii) | |
| eLiquorDirect Digital Advertisement | Nov 23, 2011 | eLiquor Direct | | Dismissed | Digital | Part 1(a)(ii) | |
| Liquor Barons Print Advertisement | Nov 23, 2011 | Liquor Barons | | Dismissed | Print | Part 1(a)(i), Part 1(a)(iii) | |
| Midori Product Placement | Nov 08, 2011 | Midori | | Dismissed | Television, Digital | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv), Part 1(b), Part 1(c), Part 1(c)(i) | |
| Wild Turkey Television Advertisement | Oct 26, 2011 | Wild Turkey | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii) | |
| Woolworths Liquor Television Advertisement | Oct 26, 2011 | Woolworths Liquor | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii) | |
| Corona Cinema Advertisement | Sep 30, 2011 | Corona | | Dismissed | Cinema | Part 1(a)(ii), Part 1(b) | |
| DanMurphys Outdoor Advertisements | Sep 30, 2011 | Dan Murphys | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| CUB Television Advertisement | Sep 16, 2011 | Carlton United Brewers | | Upheld | Television | Part 1(a), Part 1(c), Part 1(c)(i), Part 1(c)(ii), Part 1(c)(iii) | |
| West End Television Advertisement | Sep 16, 2011 | West End | | Dismissed | Television | Part 1(a) | |
| Little Bottlers Jim Beam Print Advertisement | Sep 08, 2011 | Little Bottlers, Jim Beam | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| Schweppes Johnnie Walker Television Advertisement | Sep 08, 2011 | Schweppes, Johnnie Walker | | Dismissed | Television | Part 1(a) | |
| Bundaberg Five Television Advertisement | Sep 08, 2011 | Bundaberg Five | | Upheld | Television | Part 1(c), Part 1(c)(i) | |
| Infused Rush Vodka Print Advertisement | Aug 22, 2011 | Infused Rush Vodka | | Upheld | Print | Part 1(a)(ii), Part 1(b) | |
| Virgin Wines Digital Advertisement | Aug 17, 2011 | Virgin Wines | | Upheld | Digital | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(c), Part 1(c)(i) | |
| Old Coast Road Brewery Print Advertisement | Aug 17, 2011 | Old Coast Road Brewery | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| 1st Choice Liquor Radio Advertisement | Jul 13, 2011 | 1st Choice Liquor | | Dismissed | Radio | Part 1(a)(i), Part 1(a)(iii) | |
| Corona Cinema Advertisement | Jul 12, 2011 | Corona | | Dismissed | Cinema | Part 1(a) | |
| Carlton Draught Television Advertisement | Jul 05, 2011 | Carlton Draught | | Dismissed | Television | Part 1(c)(i), Part 1(d) | |
| West Kempsey Hotel Print & Outdoor Advertisement | Jul 01, 2011 | West Kempsey Hotel | | Upheld | Outdoor, Print | Part 1(a) | |
| Maxx Blonde Beer Digital Advertisement | May 27, 2011 | Maxx Blonde Beer | | Upheld | Digital | Part 1(a)(ii), Part 1(b) | |
| Dry Dock Premium Lager Outdoor Advertisement | May 26, 2011 | Dry Dock Premium Lager | | Dismissed | Outdoor | Part 1(c)(i) | |
| Thirsty Camel Television Advertisement | May 13, 2011 | Thirsty Camel | | Upheld | Television | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(c)(i) | |
| Sol Beer Digital Advertisement | Apr 14, 2011 | Sol Beer | | Dismissed | Digital | Part 1(a), Part 1(a)(ii), Part 1(b), Part 1(c) | |
| Thirsty Camel Print & Digital Advertisement | Mar 25, 2011 | Thirsty Camel | | Upheld | Digital, Print | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(g) | |
| VB Beer Television Advertisement | Feb 21, 2011 | VB | | Upheld | Television | Part 1(a), Part 1(a)(iii) | |
| Jack Daniels Outdoor Advertisement | Feb 21, 2011 | Jack Daniels | | Dismissed | Outdoor | Part 1(c), Part 1(c)(i) | |
| Jim Beam Digital Advertisement | Feb 21, 2011 | Jim Beam | | Upheld | Digital | Part 1(a)(ii), Part 1(b), Part 1(d) | |
| Bundaberg Rum Television Advertisement | Feb 11, 2011 | Bundaberg Rum | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Three Kings Digital Advertisement | Feb 10, 2011 | Three Kings | | Upheld | Digital | Part 1(a)(ii), Part 1(b) | |
| Three Kings Print Advertisement | Feb 02, 2011 | Three Kings | | Upheld | Print | Part 1(a)(ii), Part 1(b) | |
| Bacardi Television Advertisement | Jan 25, 2011 | Bacardi | | Dismissed | Television | Part 1(a) | |
| Bundaberg Rum & Yellowglen Outdoor Advertisements | Jan 07, 2011 | Bundaberg Rum & Yellowglen | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Liquor Barons Print Advertisement | Jan 07, 2011 | Liquor Barons | | Upheld | Print | Part 1(a)(i), Part 1(a)(iii), Part 1(c)(ii), Part 1(c)(iii) | |
| Agwa de Bolivia Digital Advertisement | Dec 24, 2010 | Agwa de Bolivia | | Upheld | Digital | Part 1(a)(i), Part 1(a)(iii), Part 1(c), Part 1(c)(i), Part 1(c)(iii) | |
| XXXX Gold Television Advertisement | Dec 23, 2010 | XXXX Gold | | Upheld | Television | Part 1(a), Part 1(d) | |
| Johnnie Walker Twenty20 Cricket Print & Digital Advertisement | Dec 17, 2010 | Johnnie Walker | | Dismissed | Digital, Print | Part 1(a)(ii), Part 1(b), Part 1(c)(i), Part 1(d) | |
| Bundaberg Rum Television Advertisements | Dec 17, 2010 | Bundaberg Rum | | Dismissed | Television | Part 1(a), Part 1(c)(i), Part 1(c)(iii) | |
| VB Radio Advertisement | Dec 17, 2010 | VB | | Dismissed | Radio | Part 1(a) | |
| Three Kings Outdoor Advertisements | Dec 17, 2010 | Three Kings | | Upheld | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Tasmanian Lager Outdoor Advertisement | Dec 17, 2010 | Tasmanian Lager | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Smirnoff Television Advertisement | Nov 29, 2010 | Smirnoff | | Dismissed | Television | Part 1(a), Part 1(a)(ii), Part 1(b) | |
| Bundaberg Red Rum Outdoor Advertisement | Nov 11, 2010 | Bundaberg Red Rum | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| VB Television Advertisements | Oct 28, 2010 | VB | | Upheld | Television | Part 1(a), Part 1(c)(i), Part 1(c)(iii) | |
| Tooheys New Television Advertisement | Oct 28, 2010 | Tooheys New | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii), Part 1(d) | |
| Bundaberg Red Rum Television & Digital Advertisement | Oct 14, 2010 | Bundaberg Red Rum | | Upheld | Television, Digital | Part 1(a)(ii), Part 1(b) | |
| Thirsty Camel Outdoor & Print Advertisement | Oct 14, 2010 | Thirsty Camel | | Dismissed | Outdoor, Print | Part 1(a) | |
| BWS Television Advertisement | Oct 14, 2010 | BWS | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Liquor Lads Print Advertisement | Sep 16, 2010 | Liquor Lads | | Upheld | Print | Part 1(a)(i), Part 1(a)(iii) | |
| Aphrodope Elixir Digital Advertisement | Sep 16, 2010 | Aphrodope Elixir | | Upheld | Digital | Part 1(c)(i) | |
| Woolworths Liquor Print Advertisement | Aug 20, 2010 | Woolworths Liquor | | Dismissed | Print | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(g) | |
| Tooheys New Digital Advertisement | Jul 08, 2010 | Tooheys New | | Dismissed | Digital | Part 1(a)(i), Part 1(a)(iii), Part 1(c)(i), Part 1(g) | |
| Tooheys New Television Advertisement | Jul 08, 2010 | Tooheys New | | Dismissed | Television | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii) | |
| Catholic Mission Wine Aid Print Advertisement | Jul 08, 2010 | Catholic Mission Wine Aid | | Dismissed | Print | Part 1(b) | |
| VB Television Advertisement | May 28, 2010 | VB | | Dismissed | Television | Part 1(a) | |
| Tooheys White Stag Television Advertisement | Apr 26, 2010 | Tooheys White Stag | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii), Part 1(g) | |
| VB Television Advertisement | Mar 29, 2010 | VB | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Hahn Premium Television Advertisement | Mar 29, 2010 | Hahn Premium | | Dismissed | Television | Part 1(a) | |
| Skinny Blonde Beer Digital Advertisement and Packaging | Mar 12, 2010 | Skinny Blonde Beer | | Upheld | Digital, Naming/packaging | Part 1(a), Part 1(a)(iii), Part 1(c)(i), Part 2(a) | |
| Budejovicky Beer Print Advertisement | Mar 12, 2010 | Budejovicky Beer | | Upheld | Print | Part 1(a) | |
| BWS Print Advertisement | Feb 11, 2010 | BWS | | Dismissed | Print | Part 1(d) | |
| Lindemans Wines Early Harvest Print Advertisement | Feb 04, 2010 | Lindemans Wine | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| Jim Beam Potato Chip Packaging | Jan 14, 2010 | Jim Beam | | Dismissed | Naming/packaging | Part 1(a)(ii), Part 1(b) | |
| Russian Standard Vodka Digital Advertisement | Jan 14, 2010 | Russian Standard Vodka | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Strongbow Outdoor Advertisement | Jan 14, 2010 | Strongbow Cider | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Woolworths Liquor Print Advertisement | Jan 14, 2010 | Woolworths Liquor | | Dismissed | Print | Part 1(a) | |
| Coopers Digital Advertisement | Dec 21, 2009 | Coopers | | Upheld | Digital | Part 1(a), Part 1(c)(iii) | |
| Hahn Superdry Television Advertisement | Dec 08, 2009 | Hahn Superdry | | Dismissed | Television | Part 1(a)(ii), Part 1(b), Part 1(d) | |
| Go Vodka Outdoor Advertisement | Dec 02, 2009 | Go Vodka | | Upheld | Outdoor | Part 1(a), Part 1(a)(ii), Part 1(b) | |
| Smirnoff Digital Advertisement | Dec 02, 2009 | Smirnoff | | Dismissed | Digital | Part 1(a)(ii), Part 1(b) | |
| Pure Blonde Television Advertisement | Nov 16, 2009 | Pure Blonde | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Bottle-O Print Advertisement | Nov 02, 2009 | Bottle-O | | Dismissed | Print | Part 1(c)(i) | |
| Cellarbrations Print Advertisement | Oct 29, 2009 | Cellarbrations | | Dismissed | Print | Part 1(a)(i), Part 1(a)(ii), Part 1(b) | |
| Thirsty Camel Radio Advertisement | Oct 28, 2009 | Thirsty Camel | | Dismissed | Radio | Part 1(a)(ii), Part 1(b) | |
| Liquorland Point Of Sale Advertisement | Oct 22, 2009 | Liquorland | | Dismissed | Point of sale | Part 1(a)(i), Part 1(a)(iii) | |
| UK Soccer - Carlsberg Television Advertisement | Oct 21, 2009 | Carlsberg | | Dismissed | Television | Part 1(b) | |
| Premix King Television Advertisement | Oct 21, 2009 | Premix King | | Upheld | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii) | |
| Skinny Blonde Beer Digital Advertisement | Oct 21, 2009 | Skinny Blonde Beer | | Upheld | Digital | Part 1(a)(i), Part 1(a)(iii), Part 1(b), Part 1(c)(i), Part 1(h) | |
| The Wine Doctor Digital Advertisement | Oct 21, 2009 | The Wine Doctor | | Upheld | Digital | Part 1(a)(i), Part 1(a)(iii), Part 1(c)(iii), Part 1(g) | |
| VB Television Advertisement | Aug 24, 2009 | VB | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii), Part 1(c)(i) | |
| Bundaberg Rum In Stadium Announcement | Aug 04, 2009 | Bundaberg Rum | | Upheld | Outdoor | Part 1(d) | |
| Skinny Blonde Digital Advertisement | Jul 06, 2009 | Skinny Blonde Beer | | Upheld | Digital | Part 1(b) | |
| Bundaberg Rum Television Advertisement | Jun 26, 2009 | Bundaberg Rum | | Dismissed | Television | Part 1(a)(ii), Part 1(b), Part 1(d) | |
| Sip n Save Television Advertisement | Jun 15, 2009 | Sip n Save | | Dismissed | Television | Part 1(d) | |
| Sip n Save Television Advertisement | Jun 10, 2009 | Sip n Save | | Upheld | Television | Part 1(d) | |
| Hahn Superdry Television Advertisement | Jun 05, 2009 | Hahn Superdry | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii) | |
| Tyrrells Wines Print Advertisement | May 20, 2009 | Tyrrell's Wines | | Dismissed | Print | Part 1(a) | |
| VB Television Advertisement | May 18, 2009 | VB | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii), Part 1(c)(ii) | |
| VB Television Advertisements | May 18, 2009 | VB | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii) | |
| Hahn Superdry Television Advertisement | May 11, 2009 | Hahn Superdry | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Skinny Blonde Beer Digital Advertisement | May 11, 2009 | Skinny Blonde Beer | | Upheld | Digital | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| Hahn Television Advertisement | Apr 24, 2009 | Hahn Superdry | | Upheld | Television | | |
| Bacardi Print Advertisement | Mar 19, 2009 | Bacardi | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| Budweiser Print Advertisement | Mar 19, 2009 | Budweiser | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| Corona Print Advertisement | Mar 19, 2009 | Corona | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| Coopers Pale Ale Print Advertisement | Mar 19, 2009 | Coopers Pale Ale | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| Sol Beer Print Advertisement | Mar 19, 2009 | Sol Beer | | Dismissed | Print | Part 1(a)(ii), Part 1(b) | |
| Dominos Pizza with Jim Beam Sauce Television Advertisement | Mar 03, 2009 | Jim Beam | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Belgian Beer Cafe Outdoor & Digital Advertising | Feb 16, 2009 | Belgian Beer Cafe | | Dismissed | Outdoor, Digital | Part 1(a), Part 1(c), Part 1(c)(i) | |
| Moorilla Wines Print & Digital Advertisement | Feb 05, 2009 | Moorilla Wines | | Upheld | Digital, Print | Part 1(c)(i) | |
| Pure Blonde Television Advertisement | Jan 27, 2009 | Pure Blonde | | Dismissed | Television | Part 1(d) | |
| Hahn Superdry Television Advertisement | Jan 19, 2009 | Hahn Superdry | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Carlton Mid Television Advertisement | Dec 23, 2008 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Natural Beer Television Advertisement | Dec 23, 2008 | Natural Beer | | Dismissed | Television | Part 1(a), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| Natural Beer Television Advertisement | Dec 23, 2008 | Natural Beer | | Dismissed | Television | Part 1(a)(iii) | |
| Natural Beer Television Advertisement | Dec 23, 2008 | Natural Beer | | Dismissed | Television | Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| XXXX Gold Outdoor Advertisement | Dec 23, 2008 | XXXX Gold | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| XXXX Gold Television Advertisement | Dec 22, 2008 | XXXX Gold | | Dismissed | Television | Part 1(a), Part 1(d) | |
| BWS Radio Advertisement | Dec 22, 2008 | BWS | | Dismissed | Radio | Part 1(a)(ii), Part 1(b) | |
| Johnnie Walker Television Advertisement | Dec 22, 2008 | Johnnie Walker | | Dismissed | Television | Part 1(c)(i) | |
| Kahlua Outdoor Advertisement | Dec 22, 2008 | Kahlua | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Sip n Save Television Advertisement | Dec 22, 2008 | Sip n Save | | Upheld | Television | Part 1(a), Part 1(d) | |
| Bacardi Television Advertisement | Dec 02, 2008 | Bacardi | | Dismissed | Television | Part 1(a)(ii), Part 1(b), Part 1(c), Part 1(c)(i) | |
| Bundaberg Rum Television Advertisement | Nov 06, 2008 | Bundaberg Rum | | Dismissed | Television | Part 1(a), Part 1(c) | |
| Budweiser Print Advertisement | Oct 30, 2008 | Budweiser | | Upheld | Print | Part 1(a), Part 1(a)(i), Part 1(a)(iii), Part 1(a)(iv), Part 1(c)(i) | |
| Carlton Mid Television Advertisement | Oct 14, 2008 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Carlton Mid Television Advertisement | Oct 14, 2008 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(iii) | |
| Vodka Cruiser Sugar Free Print Advertisement | Oct 07, 2008 | Vodka Cruiser Sugar Free | | Dismissed | Print | Part 1(a), Part 1(a)(i), Part 1(a)(iii), Part 1(c)(iii) | |
| Coopers Extra Strong Vintage Ale Print Advertisement | Sep 25, 2008 | Coopers Extra Strong Vintage Ale | | Dismissed | Print | Part 1(c)(i) | |
| Jim Beam Television Advertisement | Sep 15, 2008 | Jim Beam | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Jim Beam Television Advertisement | Sep 15, 2008 | Jim Beam | | Dismissed | Television | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| XXXX Gold Television Advertisement | Sep 15, 2008 | XXXX Gold | | Dismissed | Television | Part 1(a), Part 1(d) | |
| Thirsty Camel Print & Digital Advertisement | Aug 22, 2008 | Thirsty Camel | | Dismissed | Digital, Print | Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| Woolworths Liquor Outdoor Advertisement | Jul 11, 2008 | Woolworths Liquor | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(iii), Part 1(d) | |
| Cockatoo Ridge Outdoor Advertisements | May 23, 2008 | Cockatoo Ridge | | Upheld | Outdoor | Part 1(a)(ii), Part 1(b), Part 1(c)(i) | |
| Woodstock Bourbon Digital Advertisement | May 22, 2008 | Woodstock Bourbon | | Dismissed | Digital | Part 1(b) | |
| Hahn Superdry Television Advertisement | May 12, 2008 | Hahn Superdry | | Dismissed | Television | Part 1(a) | |
| Coopers Pale Ale Television Advertisement | Apr 30, 2008 | Coopers Pale Ale | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii) | |
| WKD Point of Sale Advertisement | Apr 30, 2008 | WKD | | Dismissed | Point of sale | Part 1(c)(i) | |
| Jim Beam Television Advertisement | Apr 29, 2008 | Jim Beam | | Upheld | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(b) | |
| Liquorland Television Advertisement | Apr 17, 2008 | Liquorland | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii) | |
| VB Television Advertisement | Apr 17, 2008 | VB | | Dismissed | Television | Part 1(a)(ii), Part 1(a)(iii), Part 1(b), Part 1(d) | |
| Black Douglas Outdoor Advertisements | Mar 25, 2008 | Black Douglas | | Upheld | Outdoor | Part 1(a)(iii) | |
| Cellarbrations Television Advertisement | Feb 29, 2008 | Cellarbrations | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Cougar Volt Bourbon Outdoor Advertisement | Feb 22, 2008 | Cougar Volt Bourbon | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(iii), Part 1(c)(iii) | |
| Corona Outdoor Advertisement | Feb 08, 2008 | Corona | | Upheld | Outdoor | Part 1(a)(i), Part 1(a)(iii), Part 1(b), Part 1(c)(i), Part 1(d) | |
| Gage Roads Beer Cinema Advertisement | Feb 08, 2008 | Gage Roads Beer | | Dismissed | Cinema | Part 1(d) | |
| Corona Outdoor Advertisement | Dec 21, 2007 | Corona | | Dismissed | Outdoor | | |
| James Boags Draught Digital Advertisement | Dec 17, 2007 | | | | | | |
| Vodka Cruiser Black Packaging | Dec 17, 2007 | Vodka Cruiser Black | | Dismissed | Naming/packaging | Part 1(e) | |
| Little Creatures Cinema, Outdoor and Print Advertisements | Nov 14, 2007 | Little Creatures | | Upheld | Cinema, Outdoor, Print | Part 1(a)(ii), Part 1(b) | |
| Pure Blonde Television Advertisement | Nov 01, 2007 | Pure Blonde | | Dismissed | Television | Part 1(a)(ii), Part 1(b) | |
| Tooheys Extra Dry Digital Advertisement | Nov 01, 2007 | Tooheys Extra Dry | | Dismissed | Digital | Part 1(b) | |
| Tooheys New Television Advertisement | Oct 25, 2007 | Tooheys New | | Dismissed | Television | Part 1(c), Part 1(c)(i), Part 1(c)(ii) | |
| VB Outdoor Advertisement | Oct 03, 2007 | VB | | Dismissed | Outdoor | Part 1(c)(iii) | |
| Tooheys New Television Advertisement | Sep 03, 2007 | Tooheys New | | Dismissed | Television | | |
| Hahn Superdry Digital Advertisement | Aug 24, 2007 | Hahn Superdry | | Dismissed | Digital | Part 1(c)(i) | |
| James Boag Digital & Print Advertisement | Jul 31, 2007 | James Boag | | Upheld | Digital, Print | Part 1(c)(i) | |
| Tooheys New Television Advertisement | Jul 31, 2007 | Tooheys New | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii), Part 1(c)(i), Part 1(d) | |
| Pure Blonde - The Vines Resort & Country Club Radio Advertisement | Jul 12, 2007 | Pure Blonde | | Upheld | Radio | Part 1(a), Part 1(d) | |
| McKenna Bourbon Radio Advertisement | Jul 03, 2007 | McKenna Bourbon | | Upheld | Radio | Part 1(d) | |
| Jagermeister Digital Advertisement | May 30, 2007 | Jagermeister | | Upheld | Digital | Part 1(a)(i), Part 1(a)(iii), Part 1(a)(iv) | |
| Johnnie Walker Television Advertisement | May 16, 2007 | Johnnie Walker | | Dismissed | Television | Part 1(a)(ii) | |
| Southern Comfort Cinema Advertisement | May 16, 2007 | Southern Comfort | | Dismissed | Cinema | Part 1(a)(ii), Part 1(b) | |
| Tooheys New Television & Digital Advertisement | May 16, 2007 | Tooheys New | | Dismissed | Television, Digital | Part 1(a)(ii), Part 1(b) | |
| Bondi Blonde Digital Advertisement | Apr 18, 2007 | Bondi Blonde Beer | | Upheld | Digital | Part 1(a), Part 1(c)(ii), Part 1(d) | |
| Absolut Vodka Outdoor Advertisement | Apr 17, 2007 | Absolut Vodka | | Upheld | Outdoor | Part 1(a)(ii) | |
| Liquorland Print Advertisement | Apr 12, 2007 | Liquorland | | Dismissed | Print | Part 1(a)(i), Part 1(a)(iii) | |
| Tooheys Extra Dry Television Advertisement | Apr 12, 2007 | Tooheys Extra Dry | | Dismissed | Television | Part 1(a)(iii) | |
| Victoria Bitter Television Advertisement | Apr 10, 2007 | Victoria Bitter | | Dismissed | Television | Part 1(a)(i), Part 1(a)(iii), Part 1(a)(iv), Part 1(c)(iii) | |
| Boags St George Outdoor Advertisement | Feb 26, 2007 | Boags St George | | Dismissed | Outdoor | Part 1(a)(i), Part 1(a)(iii), Part 1(c)(i), Part 1(d) | |
| James Boag Premium Lager Print Advertisement | Nov 03, 2006 | James Boags Premium Lager | | Dismissed | Print | Part 1(a)(iii), Part 1(c)(i) | |
| Liquorland Television Advertisement | Nov 03, 2006 | Liquorland | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv), Part 1(d) | |
| Woodstock Bourbon Radio Advertisement | Jul 25, 2006 | Woodstock Bourbon | | Dismissed | Radio | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv) | |
| Tooheys New Television & Outdoor Advertisements | Jun 20, 2006 | Tooheys New | | Upheld | Television, Outdoor | Part 1(a), Part 1(a)(i), Part 1(a)(iv), Part 1(c), Part 1(c)(ii) | |
| Liquorland Television Advertisement | May 30, 2006 | Liquorland | | Dismissed | Television | Part 1(a)(i), Part 1(d) | |
| Carlton Draught Outdoor Advertisement | May 25, 2006 | Carlton Draught | | Dismissed | Outdoor | Part 1(a), Part 1(a)(i), Part 1(a)(iii), Part 1(a)(iv) | |
| Bundaberg Rum Television Advertisement | Apr 25, 2006 | Bundaberg Rum | | Upheld | Television | Part 1(b) | |
| Tooheys Extra Dry Outdoor & Digital Advertisement | Feb 15, 2006 | Tooheys Extra Dry | | Dismissed | Outdoor, Digital | Part 1(a)(iii) | |
| Hahn Premium Light Television Advertisement | Feb 07, 2006 | Hahn Premium Light | | Dismissed | Television | Part 1(a)(iii), Part 1(c)(i) | |
| Cascade Television Advertisement | Jan 13, 2006 | Cascade | | Dismissed | Television | Part 1(a) | |
| Johnnie Walker Television Advertisement | Jan 13, 2006 | Johnnie Walker | | Dismissed | Television | Part 1(a)(iii), Part 1(a)(iv) | |
| Courgar Bourbon Television Advertisement | Nov 17, 2005 | Cougar Bourbon | | Dismissed | Television | Part 1(a), Part 1(a)(iii) | |
| Tooheys New Television Advertisement | Nov 17, 2005 | Tooheys New | | Upheld | Television | Part 1(a)(i), Part 1(c)(i), Part 1(d) | |
| Carlton Mid Television Advertisement | Sep 01, 2005 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv) | |
| Carlton Mid Television Advertisement | Sep 01, 2005 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv) | |
| Sass Bubbly Outdoor Advertisement | Aug 26, 2005 | Sass Bubbly | | Dismissed | Outdoor | Part 1(a)(ii), Part 1(b) | |
| Jim Beam Television Advertisement | May 19, 2005 | Jim Beam | | Upheld | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv), Part 1(e) | |
| Carlton Mid Television Advertisement | Apr 21, 2005 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv) | |
| Carlton Mid Television Advertisement | Apr 21, 2005 | Carlton Mid | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv) | |
| Liquorland Print Advertisement | Mar 31, 2005 | Liquorland | | Dismissed | Print | Part 1(a)(i), Part 1(d) | |
| Victoria Bitter Television Advertisement | Feb 18, 2005 | VB | | Dismissed | Television | Part 1(a), Part 1(a)(i), Part 1(a)(ii), Part 1(a)(iii), Part 1(a)(iv), Part 1(c)(iii) | |
| James Boags Premium Lager Television Advertisement | Jan 19, 2005 | James Boags Premium Lager | | Dismissed | Television | Part 1(a)(iii), Part 1(c)(i) | |
| Jim Beam Digital Advertisement | Jan 14, 2005 | Jim Beam | | Dismissed | Digital | Part 1(c)(i) | |
| St Agnes Brandy Print Advertisement | Jan 14, 2005 | St Agnes Brandy | | Upheld | Print | Part 1(c)(i) | |
| Guinness Television Advertisement | Dec 17, 2004 | Guinness | | Dismissed | Television | Part 1(d) | |
| James Boags Premium Lager Digital Advertisement | Dec 09, 2004 | James Boags Premium Lager | | Upheld | Digital | Part 1(c)(i) | |
| Boag's Premium Lager Digital Advertisement | Dec 09, 2004 | Boag's Premium Lager | | Upheld | Digital | Part 1(c)(i) | |
| Carlton Mid Television Advertisement | Nov 12, 2004 | Carlton Mid | | Dismissed | Television | Part 1(a)(iii) | |
| Carlton Draught Television Advertisement | Aug 31, 2004 | Carlton Draught | | Dismissed | Television | Part 1(a), Part 1(a)(iii), Part 1(d) | |